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~subject:"Knowledge society"
~subject:"Multinationales Unternehmen"
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An overview of marketing strat...
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Knowledge society
Multinationales Unternehmen
Consumer behaviour
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USA
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United States
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Advertising effects
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Internationales Marketing
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Zinkhan, George M.
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Hollenbeck, Candice R.
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Hsu, Chin-chun
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Pereira, Arun
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Cross-cultural and critical perspectives on brands
1
Macromarketing - a global focus ; Vol. 2
1
Major theoretical debates and contemporary issues in marketing theory
1
Omega : the international journal of management science
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ECONIS (ZBW)
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The marketplace, emerging technology and marketing theory
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003876275
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2
Consumer activism on the internet : the role of anti-brand communities
Hollenbeck, Candice R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003785650
Saved in:
3
Internationalization and performance : the moderating effects of organizational learning
Hsu, Chin-chun
;
Pereira, Arun
- In:
Omega : the international journal of management science
36
(
2008
)
2
,
pp. 188-205
Persistent link: https://www.econbiz.de/10003594071
Saved in:
4
The marketplace, emerging technology and marketing theory
Zinkhan, George M.
-
2008
Persistent link: https://www.econbiz.de/10003611094
Saved in:
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