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Activating stereotypes with brand imagery : the role of viewer political identity
Angle, Justin W.; Dagogo-Jack, Sokiente W.; Forehand, … - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 84-90
Persistent link: https://www.econbiz.de/10011771831
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An interpretive frame model of identity-dependent learning : the moderating role of content-state association
Mercurio, Kathryn R.; Forehand, Mark R. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 3, pp. 555-577
Persistent link: https://www.econbiz.de/10009375670
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Implicit self-referencing : the effect of nonvolitional self-association on brand and product attitude
Perkins, Andrew W.; Forehand, Mark R. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 1, pp. 142-156
Persistent link: https://www.econbiz.de/10009563542