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~subject:"Kommunikation"
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Kommunikation
Consumer behaviour
83,876
Konsumentenverhalten
81,427
Einzelhandel
17,904
Retail trade
15,304
Theorie
12,696
Theory
12,429
Communication
11,586
Emotion
10,888
Relationship marketing
10,034
Beziehungsmarketing
9,996
Brand management
8,095
Markenführung
8,048
Brand image
6,911
Markenimage
6,877
USA
6,508
Deutschland
6,354
Online-Handel
6,354
Online retailing
6,340
Customer satisfaction
6,321
Kundenzufriedenheit
6,147
United States
6,102
Social Web
5,695
Social web
5,693
Germany
5,322
Service quality
4,939
Online-Marketing
4,907
Internet marketing
4,891
Dienstleistungsqualität
4,889
Experiment
4,830
Brand
4,539
Markenartikel
4,537
Electronic Commerce
4,435
E-commerce
4,261
Werbewirkung
3,901
Advertising effects
3,856
Verbraucherverhalten
3,596
Pricing strategy
3,416
Preismanagement
3,412
Advertising
3,388
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5,499
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67
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434
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Sammelwerk
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Zerfaß, Ansgar
57
Bruhn, Manfred
54
Ehrmann, Michael
40
Press, World Trade
39
Blume, Andreas
35
Fratzscher, Marcel
29
Esch, Franz-Rudolf
26
Marchesi, Silvia
25
Sutter, Matthias
25
Charness, Gary
24
Dreher, Axel
24
McMahon, Michael
21
Zhang, Jingjing
21
Forges, Françoise
20
Pepels, Werner
20
Haan, Jakob de
19
Mast, Claudia
19
Priddat, Birger P.
18
Talman, Dolf
18
Bovée, Courtland L.
17
Cooper, David J.
17
Cooren, François
17
Jansen, David-Jan
17
Koessler, Frédéric
17
Thill, John V.
17
Feri, Francesco
16
Hinner, Michael B.
16
Schoeneborn, Dennis
16
Chen, Ying
15
Coombs, W. Timothy
15
Deimen, Inga
15
Garicano, Luis
15
Gerardi, Dino
15
Piwinger, Manfred
15
Schmidt, Christopher M.
15
Sheremeta, Roman M.
15
Spier, Kathryn E.
15
Cason, Timothy N.
14
Güth, Werner
14
Herings, Peter Jean-Jacques
14
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Springer Fachmedien Wiesbaden
109
IGI Global
44
National Bureau of Economic Research
40
Verlag Dr. Kovač
18
Springer-Verlag GmbH
10
Haufe-Lexware GmbH & Co. KG
8
OECD
8
Friedrich-Schiller-Universität Jena
7
Nomos Verlagsgesellschaft
7
World Bank
7
Edward Elgar Publishing
6
Springer Gabler <Firma>
6
UNESCO
6
Association for Business Communication
5
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
5
Europäische Kommission / Generaldirektion Migration und Inneres
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Shaker Verlag
4
Uni-Taschenbücher GmbH
4
W. Kohlhammer GmbH
4
BDW, Deutscher Kommunikationsverband
3
Bund Deutscher Werbeberater
3
Centre for Educational Research and Innovation
3
De Gruyter Mouton
3
Denkfabrik <Kiel>
3
Deutschland / Umweltbundesamt
3
Duncker & Humblot
3
Europäische Kommission / Generaldirektion Inneres
3
Europäische Kommission / Statistisches Amt
3
Fördergesellschaft Marketing an der Universität Augsburg
3
International Association of Business Communicators
3
International Monetary Fund
3
Logos Verlag Berlin
3
MITP Verlags-GmbH & Co. KG
3
Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
3
Taylor and Francis
3
Technische Universität Chemnitz / Lehrstuhl Marketing und Handelsbetriebslehre
3
UVK Verlagsgesellschaft mbH
3
Universität Mannheim / Institut für Volkswirtschaft und Statistik
3
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SpringerLink / Bücher
172
Games and economic behavior
125
Journal of economic theory
84
Corporate communications : an international journal
81
Journal of economic behavior & organization : JEBO
79
International journal of business communication : IJBC ; a publication of the Association of Business Communication
66
Research
63
Journal of communication management : an international journal
58
Journal of business research : JBR
55
Management communication quarterly : an international journal
50
Springer eBook Collection
50
International journal of business communication : IJBC : a publication of the Association for Business Communication
47
CESifo working papers
45
NBER working paper series
40
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Discussion papers / CEPR
34
Europäische Kulturen in der Wirtschaftskommunikation
33
Working paper
33
Economics letters
32
Journal of behavioral and experimental economics
30
Journal of business ethics : JOBE
29
Discussion paper series / IZA
28
NBER Working Paper
28
Discussion paper / Tinbergen Institute
27
Journal of business communication : JBC
27
Journal of marketing communications
27
Discussion paper / Centre for Economic Policy Research
26
Experimental economics : a journal of the Economic Science Association
26
Working paper / National Bureau of Economic Research, Inc.
26
Theoretical economics : TE ; an open access journal in economic theory
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of organizational behavior management
24
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
22
Europäische Hochschulschriften / 5
22
Journal of advertising research
22
Journal of communication management
22
The American economic review
22
Discussion paper
21
Journal of political economy
21
The handbook of communication and corporate social responsibility
21
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All
ECONIS (ZBW)
11,002
USB Cologne (EcoSocSci)
1,757
EconStor
126
ArchiDok
21
RePEc
9
BASE
8
OLC EcoSci
8
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1
Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van
;
Wansink, Brian
;
Pennings, Joost M. E.
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 105-142
Persistent link: https://www.econbiz.de/10009559369
Saved in:
2
Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van
;
Wansink, Brian
;
Pennings, Joost M. E.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 21-36
Persistent link: https://www.econbiz.de/10010203379
Saved in:
3
Influence of salespersons' nonverbal
communication
cues on consumer shopping behaviour
Gopal, Das
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 199-206
Persistent link: https://www.econbiz.de/10011528634
Saved in:
4
The effectiveness of e-tailers'
communication
practices in stimulating sales of niche versus popular products
Meiseberg, Brinja
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 319-332
Persistent link: https://www.econbiz.de/10011566707
Saved in:
5
Shopping orientation as a stable consumer disposition and its influence on consumers' evaluations of retailer
communication
Büttner, Oliver B.
;
Florack, Arnd
;
Göritz, Anja
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1026-1045
Persistent link: https://www.econbiz.de/10010388098
Saved in:
6
Shopping centers revisited : the interplay between consumers' spontaneous online communications and retail planning
Pantano, Eleonora
;
Dennis, Charles
;
De Pietro, Michela
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012581925
Saved in:
7
Need for touch and two-way
communication
in e-commerce
Lee, Yun Jung
;
Yang, Sujin
;
Johnson, Zachary
- In:
Journal of research in interactive marketing : …
11
(
2017
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10011813283
Saved in:
8
The effects of two-way
communication
and chat service usage on consumer attitudes in the e-commerce retailing sector
Mero, Joel
- In:
Electronic markets : the international journal on …
28
(
2018
)
2
,
pp. 205-217
Persistent link: https://www.econbiz.de/10011890102
Saved in:
9
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
Saved in:
10
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
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