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~subject:"Kommunikation"
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Kommunikation
Consumer behaviour
83,099
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20,619
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17,675
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17,261
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Zerfaß, Ansgar
56
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54
Ehrmann, Michael
40
Press, World Trade
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Blume, Andreas
34
Fratzscher, Marcel
29
Esch, Franz-Rudolf
26
Marchesi, Silvia
25
Charness, Gary
24
Dreher, Axel
24
Sutter, Matthias
24
McMahon, Michael
21
Forges, Françoise
20
Pepels, Werner
20
Zhang, Jingjing
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Haan, Jakob de
19
Mast, Claudia
19
Cooper, David J.
17
Jansen, David-Jan
17
Koessler, Frédéric
17
Talman, Dolf
17
Feri, Francesco
16
Priddat, Birger P.
16
Schoeneborn, Dennis
16
Chen, Ying
15
Coombs, W. Timothy
15
Cooren, François
15
Garicano, Luis
15
Gerardi, Dino
15
Hinner, Michael B.
15
Piwinger, Manfred
15
Schmidt, Christopher M.
15
Sheremeta, Roman M.
15
Spier, Kathryn E.
15
Cason, Timothy N.
14
Deimen, Inga
14
Herings, Peter Jean-Jacques
14
Morris, Stephen
14
Blinder, Alan S.
13
Brosig-Koch, Jeannette
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De Gruyter Mouton
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Duncker & Humblot
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Fördergesellschaft Marketing an der Universität Augsburg
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MITP Verlags-GmbH & Co. KG
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Universität Mannheim / Institut für Volkswirtschaft und Statistik
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3
W. Kohlhammer GmbH
3
AEA Technology Plc, Harwell
2
American Documentation Institute
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SpringerLink / Bücher
171
Games and economic behavior
125
Journal of economic theory
84
Corporate communications : an international journal
81
Journal of economic behavior & organization : JEBO
79
International journal of business communication : IJBC ; a publication of the Association of Business Communication
66
Research
63
Journal of communication management : an international journal
58
Journal of business research : JBR
54
Management communication quarterly : an international journal
50
International journal of business communication : IJBC : a publication of the Association for Business Communication
47
Springer eBook Collection
47
CESifo working papers
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NBER working paper series
38
Management science : journal of the Institute for Operations Research and the Management Sciences
35
Discussion papers / CEPR
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Europäische Kulturen in der Wirtschaftskommunikation
33
Working paper
33
Journal of business ethics : JOBE
29
Discussion paper series / IZA
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Economics letters
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Journal of behavioral and experimental economics
28
NBER Working Paper
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Discussion paper / Tinbergen Institute
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Journal of business communication : JBC
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Journal of marketing communications
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Discussion paper / Centre for Economic Policy Research
26
Experimental economics : a journal of the Economic Science Association
26
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26
Theoretical economics : TE ; an open access journal in economic theory
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of organizational behavior management
24
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
22
Journal of communication management
22
The American economic review
22
Discussion paper
21
Europäische Hochschulschriften / 5
21
Journal of advertising research
21
Journal of political economy
21
The handbook of communication and corporate social responsibility
21
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
1,337
EconStor
47
ArchiDok
21
RePEc
4
BASE
2
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1
Brand accommodation to informal communications on social media : with the mediation of
communication
appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
2
Linguistic elements of conversational human voice in online brand
communication
: manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
3
When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius
;
Schnittka, Oliver
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
Saved in:
4
Facebook fan page : the effect of perceived socialness in consumer-brand
communication
Hammick, Jinhyon Kwon
;
Ju, Ilyoung
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
Saved in:
5
Effects of Twitter,
communication
styles on
consumers
' brand personality perceptions, attitudes and purchase intentions
Zhang, Xiaochen Angela
- In:
International journal of internet marketing and …
11
(
2017
)
2
,
pp. 158-182
Persistent link: https://www.econbiz.de/10011741658
Saved in:
6
Online posting intention : do the social
communication
and brand equity of esports matter?
Wang, Xi
;
You, Xinyi
;
Xu, Yulan
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
Saved in:
7
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
8
The effect of social media
communication
on brand equity through Facebook : evidence from CGV Cinemas, Vietnam
Tran Trung Vinh
;
Tran Thi Kim Phuong
;
Vo Thi Quynh Nga
; …
- In:
International journal of electronic customer …
12
(
2019
)
2
,
pp. 143-166
Persistent link: https://www.econbiz.de/10012253359
Saved in:
9
Leaders' personal branding and
communication
on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
10
How firm
communication
affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
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