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~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
~type_genre:"Book section"
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Gröppel-Klein, Andrea
17
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16
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13
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12
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11
Spiller, Achim
11
Grunert, Klaus G.
10
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Terlutter, Ralf
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Choi, Tsan-Ming
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7
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Handbook of consumer psychology
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Transformative consumer research for personal and collective well-being
26
Product experience
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
The evolution of brands : from signals of quality to storehouses of trust
18
Handbook of brand relationships
17
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
17
Cross-cultural and critical perspectives on brands
16
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
15
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
The Oxford handbook of luxury business
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Brand management ; Vol. 2
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Gender, culture, and consumer behavior
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
12
Marktpsychologie
12
Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
12
Sensory marketing : research on the sensuality of products
12
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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5101
Branded resale apparel programs : a response to collaborative consumption
Feori-Payne, Meegan
;
Perren, Rebeca
;
Lawson, Stephanie J.
- In:
Understanding collaborative consumption
,
(pp. 125-141)
.
2024
Persistent link: https://www.econbiz.de/10014566427
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5102
From land to table : a sustainable chain towards collaborative consumption
Ranieri, Angelo
;
Tregua, Marco
;
Di Bernardo, Irene
- In:
Understanding collaborative consumption
,
(pp. 168-184)
.
2024
Persistent link: https://www.econbiz.de/10014566453
Saved in:
5103
Negative externalities of collaborative consumption : the cost of exploitation
Griffiths, Merlyn A.
;
LaPan, Chantell
;
James, Channelle D.
- In:
Understanding collaborative consumption
,
(pp. 186-201)
.
2024
Persistent link: https://www.econbiz.de/10014566455
Saved in:
5104
The value of ethics : monitoring normative compliance in ethical consumption markets
Gourevitch, Peter A.
- In:
The worth of goods : valuation and pricing in the economy
,
(pp. 86-105)
.
2011
Persistent link: https://www.econbiz.de/10014566624
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5105
Case 16: the rising middle class and changing consumption pattern : its impact on businesses
Koh, Sharon G. M.
;
Sethi, Anupama
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 221-232)
.
2024
Persistent link: https://www.econbiz.de/10014528183
Saved in:
5106
Influence of
brand
mascots on enhancing awareness of Vietnam's tourism
Trinh Le Tan
;
Thi Tra My Le
;
Hoang Quynh My Phan
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 117-132)
.
2024
Persistent link: https://www.econbiz.de/10014563855
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5107
Internet of Things: effectiveness of instant messengers on consumer behaviour as a digital marketing channel
Easwaramoorthy Rangaswamy
;
Stephanie Lim Mei Ling
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 205-229)
.
2024
Persistent link: https://www.econbiz.de/10014563877
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5108
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
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5109
Understanding collaborativevvconsumption : an overview
Perera, B. Yasanthi
;
Albinsson, Pia A.
;
Lawson, Stephanie J.
- In:
Understanding collaborative consumption
,
(pp. 2-11)
.
2024
Persistent link: https://www.econbiz.de/10014565326
Saved in:
5110
The paradox of collaborative consumption
Guyader, Hugo
- In:
Understanding collaborative consumption
,
(pp. 12-25)
.
2024
Persistent link: https://www.econbiz.de/10014565329
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