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Targeted advertising in the breakfast ceral industry
Berning, Joshua; Rabinowitz, Adam N. - In: Journal of agricultural and applied economics : JAEE 49 (2017) 3, pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
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An analysis of B2B ingredient co-branding relationships
Erevelles, Sunil; Stevenson, Thomas H.; Srinivasan, Shuba; … - In: Industrial marketing management : the international … 37 (2008) 8, pp. 940-952
Persistent link: https://www.econbiz.de/10003793438
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Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar; Lehmann, Donald R.; Keller, Kevin Lane; … - In: Marketing letters : a journal of research in marketing 34 (2023) 1, pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
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Classifying consumer purchasing decision for imported ready-to-eat foods in China using comparative models
Apichaya Lilavanichakul; Ravipim Chaveesuk; Ajchara Kessuvan - In: Journal of Asia Pacific business 19 (2018) 4, pp. 286-298
Persistent link: https://www.econbiz.de/10011955262
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U.S. consumers' willingness to pay for food labeled "genetically modified"
Onyango, Benjamin; Nayga, Rodolfo M.; Govindasamy, Ramu - In: Agricultural and resource economics review : ARER 35 (2006) 2, pp. 299-310
Persistent link: https://www.econbiz.de/10003418160
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Brand-supermarket demand for breakfast cereals and retail competition
Chidmi, Benaissa; Lopez, Rigoberto A. - In: American journal of agricultural economics 89 (2007) 2, pp. 324-337
Persistent link: https://www.econbiz.de/10003458318
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Ambiguties and paradoxes in children's talk about marketing breakfast cereals with toys
Sparrman, Anna - In: Young consumers : insight and ideas for responsible … 10 (2009) 4, pp. 297-313
Persistent link: https://www.econbiz.de/10003933447
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Consumer protocol evidence against Ehrenberg's "stochastic" theory of brand associations
Rossiter, John R. - In: Australasian marketing journal 18 (2010) 1, pp. 36-40
Persistent link: https://www.econbiz.de/10003940461
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Grocery store observation : parent-child interaction in family purchases
Gaumer, Carol J.; Arnone, Carol - In: Journal of food products marketing 16 (2010) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10003945876
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The impact of visual and child-oriented packaging elements versus information on children's purchase influence across various age groups
Hota, Monali; Charry, Karine - In: International journal of retail & distribution management 42 (2014) 11/12, pp. 1069-1082
Persistent link: https://www.econbiz.de/10010461471