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The implementation of integrated marketing communication on retail business : Moslem consumers' perceptions
Chaniago, Harmon; Efawati, Yen - In: International journal of business and globalisation : IJBG 30 (2022) 2, pp. 187-206
Persistent link: https://www.econbiz.de/10013194072
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The complex role of complexity : how service providers can mitigate negative effects of perceived service complexity when selling professional services
Mikolon, Sven; Kolberg, Anika; Haumann, Till; Wieseke, Jan - In: Journal of service research : JSR 18 (2015) 4, pp. 513-528
Persistent link: https://www.econbiz.de/10011392292
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Defective co-creation : developing a typology of consumer dysfunction in professional services
Greer, Dominique A. - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 238-261
Persistent link: https://www.econbiz.de/10010519468
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A view from the street : an exploratory study of consumer attitudes toward offshoring of professional services in the United States
Koku, Paul Sergius - In: The journal of services marketing 29 (2015) 2, pp. 150-159
Persistent link: https://www.econbiz.de/10011343381
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When purchasing professional services supports innovation
D'Antone, Simona; Santos, Juliana Bonomi - In: Industrial marketing management : the international … 58 (2016), pp. 172-186
Persistent link: https://www.econbiz.de/10011549379
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Motivating customers to adhere to expert advice in professional services : a medical service context
Seiders, Kathleen; Flynn, Andrea Godfrey; Berry, Leonard L. - In: Journal of service research : JSR 18 (2015) 1, pp. 39-58
Persistent link: https://www.econbiz.de/10010483440
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Die Beurteilung von Dienstleistungen : Grundlage für ein erfolgreiches Marketing am Beispiel Freier Berufe
Göbl, Martin - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001754354
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Gestaltung und Regulierung von freiberuflichen Dienstleistungen : ein allgemeiner Handlungsleitfaden
Arruñada, Benito - In: Staatlich gebundene Freiberufe im Wandel : rechtliche …, (pp. 115-135). 1998
Persistent link: https://www.econbiz.de/10014548797
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Consumers' decision-making self-efficacy for service purchases : construct conceptualization and scale
Hale, Dena; Thakur, Ramendra; Riggs, John; Altobello, … - In: The journal of services marketing 36 (2022) 5, pp. 637-657
Persistent link: https://www.econbiz.de/10013407580
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Der Einfluß Demings auf die Entwicklung des Total Quality Management (TQM)
Kirstein, Henning - 1994
Persistent link: https://www.econbiz.de/10000881254