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~type_genre:"Conference paper"
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Konsumentenverhalten
Consumer behaviour
519
Brand management
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6,341
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5,860
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4,907
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2,368
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1,709
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1,047
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Esteban-Millat, Irene
3
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Ion, Raluca Andreea
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Jazi, Salima
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Kasuga, Norihiro
3
M. S. Mahrinasari
3
Nakamura, Akihiro
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Pei, Yilei
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Shishikura, Manabu
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Steudner, Tobias
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Arsena, Ashley
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Journal of business research : JBR
20
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
The international review of retail, distribution and consumer research
13
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
International journal of advertising : the quarterly review of marketing communications
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
8
International journal of economics and financial issues : IJEFI
8
Marketing letters : a journal of research in marketing
8
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
7
Journal of marketing management : MM
7
Journal of retailing and consumer services
7
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
7
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
7
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
7
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
6
Ethics, social responsibility and sustainability in marketing
6
Reinventing management strategies : the design for future ; issues in marketing and finance
6
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
6
First International Conference on Resource Efficiency in Interorganizational Networks : ResEff 2013 ; November 13th - 14th, 2013, Georg-August-Universität Göttingen ; Papers
5
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
5
The usage, costs and benefits of cash - revisited : International Cash Conference 2014
5
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
4
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
4
International journal of retail & distribution management
4
Journal of service theory and practice
4
The American economic review
4
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
4
Competition and cooperation in economics and business : Proceedings of the Asia-Pacific Research in Social Sciences and Humanities, Depok, Indonesia, 7-9 November 2016, Topics in Economics and Business
3
Designing and communicating experience
3
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
3
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2022
3
Eurasian business perspectives : proceedings of the 24th Eurasia Business and Economics Society Conference
3
International journal of quality and service sciences
3
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
3
Paradoxien des Verbraucherverhaltens : Dokumentation der Jahreskonferenz 2017 des Netzwerks Verbraucherforschung
3
Repair, do-it-yourself and circular economy : alternative practices for sustainable consumption
3
Scientific Annals of Economics and Business
3
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ECONIS (ZBW)
519
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519
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1
How does attachment style influence the
brand
attachment :
brand
trust and
brand
loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
2
Switching intentions : a case of Saudi Arabian hypermarkets
Jabeen, Samrena
;
Abu Bakar bin Abdul Hamid
;
Ur Rehman, Saif
- In:
International journal of economics and financial issues …
5
(
2015
)
1
,
pp. 215-222
Persistent link: https://www.econbiz.de/10011661399
Saved in:
3
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
4
Uncovering consumers' returning behaviour : a study of
fashion
e-commerce
Saarijärvi, Hannu
;
Sutinen, Ulla-Maija
;
Harris, Lloyd C.
- In:
The international review of retail, distribution and …
27
(
2017
)
3
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011741614
Saved in:
5
A new business model for the
fashion
industry : the emergence of
fashion
-as-a-service
Travasi, Alessio
;
Musso, Fabio
- In:
Embracing Sustainability Management Through Excellence …
,
(pp. 126-138)
.
2024
Persistent link: https://www.econbiz.de/10014584561
Saved in:
6
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
Saved in:
7
Beyond
brand
attitude : individual drivers of purchase for symbolic cobranded products
Mazodier, Marc
;
Merunka, Dwight
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1552-1558
Persistent link: https://www.econbiz.de/10010379271
Saved in:
8
Brand
trait transference : when celebrity endorsers acquire
brand
personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
9
Scenarios of developing private brands for food products
Ion, Raluca Andreea
;
Ariciu, Adrian Laurentiu
- In:
Agrarian economy and rural development : realities and …
,
(pp. 434-440)
.
2015
Private brands are those manufactured or provided by one company for offer under another company's
brand
. They are …
Persistent link: https://www.econbiz.de/10011457408
Saved in:
10
Modeling
brand
advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
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