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Bridging the marketing-finance divide : use of customer voice in managerial decision-making
Saxena, Deepak; Brady, Mairead; Lamest, Markus; … - In: Qualitative market research : an international journal 25 (2022) 3, pp. 361-382
Persistent link: https://www.econbiz.de/10013380482
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Consumers' decision-making under Salop's model : key study on Starbucks Prague and Richmond business model
Kucera, Oldrich; Kaderabkova, Bozena - In: International journal of economic sciences : IJoES 12 (2023) 1, pp. 102-132
Persistent link: https://www.econbiz.de/10014288310
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EIS for consumers classification and support decision making in a power utility database
Guerrero Alonso, Juan Ignacio; León de Mora, Carlos; … - In: Enterprise information systems and implementing IT …, (pp. 103-118). 2010
Persistent link: https://www.econbiz.de/10003973942
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Using an attribute-based decision support system for user-customized products online : an experimental investigation
Kamis, Arnold; Koufaris, Marios; Stern, Tziporah - In: Management information systems : mis quarterly 32 (2008) 1, pp. 159-177
Persistent link: https://www.econbiz.de/10003686671
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Inferring decision strategies from clickstreams in decision support systems : a new process-tracing approach using state machines
Pfeiffer, Jella; Probst, Malte; Steitz, Wolfgang; … - In: Digitalisierung der Unternehmen, (pp. 25-46). 2012
Persistent link: https://www.econbiz.de/10009622572
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An internet information search channel evaluation model : the role of internet usage skills and psychological parameters
Khatwani, Gaurav; Das, Gopal - In: International journal of electronic marketing and … 6 (2015) 4, pp. 299-314
Persistent link: https://www.econbiz.de/10011523799
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A mashup application to support complex decision making for retail consumers
Walczak, Steven; Kellogg, Deborah; Gregg, Dawn - In: International journal of information systems in the … 2 (2010) 4, pp. 39-56
Persistent link: https://www.econbiz.de/10008757487
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When does online review matter to consumers? : the effect of product quality information cues
Kim, Rae Yule - In: Electronic commerce research 21 (2021) 4, pp. 1011-1030
Persistent link: https://www.econbiz.de/10012698542
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From general to specific : understanding individual characteristics and their relationship with neural recordings during media consumption
Randolph, Adriane B.; Burkhalter, Janée N. - In: International journal of business intelligence research … 7 (2016) 2, pp. 32-49
Persistent link: https://www.econbiz.de/10011645769
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Evaluating combination of individual pre-purchase internet information channels using hybrid fuzzy MCDM technique : demographics as moderators
Khatwani, Gaurav; Das, Gopal - In: International journal of Indian culture and business … 12 (2016) 1, pp. 28-49
Persistent link: https://www.econbiz.de/10011618102