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55plus Marketing : Zukunftsmarkt Senioren
Hunke, Guido; Gerstner, Reinhard - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003212145
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How important is CRM toward customer's loyalty to conventional and Islamic bank marketing strategy? : a case study from Indonesia
Munandar, Jono Mintarto; Oktaviani, Dewi; Angraini, Yenni - In: Journal of Islamic marketing 13 (2022) 1, pp. 246-263
Persistent link: https://www.econbiz.de/10012797434
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The link between marketing instruments and customer perceptions
Bruhn, Manfred; Georgi, Dominik; Tuzovic, Sven - In: Journal of relationship marketing : innovations & … 8 (2009) 1, pp. 50-67
Persistent link: https://www.econbiz.de/10003837024
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Modeling customer reactions to sales attempts : if cross-selling backfires
Güneş, Evrim D.; Akşin, O. Zeynep; Örmeci, E. Lerzan; … - In: Journal of service research : JSR 13 (2010) 2, pp. 168-183
Persistent link: https://www.econbiz.de/10003982846
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Modeling Customer Reactions to Sales Attempts : If Cross-Selling Backfires
Gunes, Evrim Didem; Aksin, O. Zeynep; Ormeci, Lerzan; … - 2011
customer reactions) plays in optimal policies. Cross-sell data from a retail bank illustrate in what context the modeling …
Persistent link: https://www.econbiz.de/10014043464
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Seniorenbanking : strategische Ansatzpunkte einer zielgerichteten Bankpolitik für ältere Menschen
Kaufmann, Axel - 2000
Persistent link: https://www.econbiz.de/10001450177
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Seniorenbanking : strategische Ansatzpunkte einer zielgerichteten Bankpolitik für ältere Menschen
Kaufmann, Axel - 2000
Persistent link: https://www.econbiz.de/10012699186
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A study on customer’s perception of Croatia’s banking industry
Piric, Valentina; Martinovic, Maja; Barac, Zoran - In: UTMS journal of economics / University of Tourism and … 9 (2018) 2, pp. 169-180
Customer's perception is becoming more crucial for the banks to maintain their market shares, profitability and customer's loyalty under highly competitive market conditions. This paper studies the dimensions of customer's perception of the overall banking industry in Croatia, focusing on...
Persistent link: https://www.econbiz.de/10012178457
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Marketing bank services to youth in China
Chan, Kara; Tsang, Lennon; Chen, Jie - In: Young consumers : insight and ideas for responsible … 18 (2017) 3, pp. 278-289
Persistent link: https://www.econbiz.de/10011786185