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Qualitäts- und Werbestrategien bei Qualitätsunsicherheit der Konsumenten
Ringbeck, Jürgen - 1986
Persistent link: https://www.econbiz.de/10013340924
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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881
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Marketing and the consumer movement
Mitchell, Jeremy (ed.) - 1978
Persistent link: https://www.econbiz.de/10000054952
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The value of being on the net : the effects of web sites of companies on consumer decision making
Björk, Peter (contributor) - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001536561
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Konsumentenpsychologie und Markenartikel
Unger, Fritz (ed.); Berekoven, Ludwig (contributor) - 1986
Persistent link: https://www.econbiz.de/10014269087
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Fashion creation and diffusion : the institution of marketing
Atik, Deniz; Firat, A. Fuat - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
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Marketing novel fruit products : evidence for diverging marketing effects across different products and different countries
Riet, Jonathan van 't; Onwezen, Marleen C.; Bartels, Jos; … - In: Journal of food products marketing 22 (2016) 3, pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
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Advertising to Muslim consumers : a holistic view from the Islamic perspective
Razzaque, Mohammed Abdur - In: International journal of Islamic marketing and branding 5 (2020) 3, pp. 228-245
Persistent link: https://www.econbiz.de/10012512808
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Marketing implications of consumer behavior
Nica, Elvira - In: Economics, management and financial markets 8 (2013) 1, pp. 124-129
Persistent link: https://www.econbiz.de/10009775900