Narrow search
Showing 1 - 10 of 419
Cover Image
Advertising : creative communication with consumers
Hepner, Harry Walker - 1964 - 4 ed.
Persistent link: https://www.econbiz.de/10000674672
Cover Image
Consumer motion picture choice : audience mapping and preference regression
Möller, K. E. Kristian; Kortelainen, Pirjo - 1982
Persistent link: https://www.econbiz.de/10002504923
Cover Image
Attitudes of Canadians toward advertising on television. Prep
Lazar, Avrim (contributor) - 1978
Persistent link: https://www.econbiz.de/10014412934
Cover Image
Could Ralph Nader's entrance and exit have helped Al Gore? : the impact of decoy dynamics on consumer choice
Hedgcock, William; Rao, Akshay R.; Chen, Haipeng - In: Journal of marketing research : JMR 46 (2009) 3, pp. 330-343
Persistent link: https://www.econbiz.de/10003860652
Cover Image
Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa; Drakatos, Nikolaos - In: Journal of marketing communications 15 (2009) 4, pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
Cover Image
The effect of the integration of different acoustic and visual stimuli depending on target groups involvement
Esch, Franz-Rudolf; Roth, Simone; Strödter, Kristina - In: International advertising and communication : current …, (pp. 69-88). 2006
Persistent link: https://www.econbiz.de/10003378104
Cover Image
The ARF 360 model : update to a human-centric approach
Romaniuk, Jenni; Gugel, Craig - In: Journal of advertising research 50 (2010) 3, pp. 334-343
Persistent link: https://www.econbiz.de/10008697027
Cover Image
Cutting edges : listening-led marketing science, media strategies, and organizations
Rappaport, Stephen D. - In: Journal of advertising research 50 (2010) 3, pp. 305-315
Persistent link: https://www.econbiz.de/10008697035
Cover Image
When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael; Trampe, Debra - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
Cover Image
Entertaining Persuasion : die Wirkungen von Advergames auf Kinder
Waiguny, Martin - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008902510