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Konsumentenverhalten
Brand management
17,500
Markenführung
17,086
Brand image
11,047
Markenimage
10,930
Consumer behaviour
10,074
Markenartikel
9,149
Brand
8,109
Relationship marketing
3,040
Beziehungsmarketing
3,034
Markenpolitik
2,235
Social Web
2,047
Social web
2,044
Deutschland
1,904
Online-Marketing
1,805
Internet marketing
1,779
Marketingmanagement
1,659
Marketing management
1,646
Germany
1,605
Werbewirkung
1,541
Advertising effects
1,519
Theorie
1,378
Theory
1,368
Marketing
1,180
USA
1,133
Luxury goods
1,131
Luxusgüter
1,129
United States
1,104
Werbung
1,069
Herkunftsbezeichnung
1,023
Designation of origin
1,020
Advertising
1,017
Corporate reputation
978
Firmenimage
976
Customer satisfaction
947
Kundenzufriedenheit
929
Tourismusmarketing
891
Tourism marketing
890
Einzelhandel
848
Handelsmarke
831
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4,829
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1,494
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Article
8,275
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1,697
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5
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Article in journal
7,668
Aufsatz in Zeitschrift
7,668
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594
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594
Hochschulschrift
263
Graue Literatur
259
Non-commercial literature
259
Thesis
207
Working Paper
193
Arbeitspapier
185
Conference paper
78
Konferenzbeitrag
78
Reprint
75
Collection of articles of several authors
63
Sammelwerk
63
Aufsatzsammlung
42
Case study
36
Fallstudie
36
Konferenzschrift
22
Bibliografie enthalten
19
Bibliography included
19
Collection of articles written by one author
12
Sammlung
12
Conference proceedings
10
Handbook
6
Handbuch
6
Ratgeber
5
Festschrift
4
Guidebook
4
Lehrbuch
4
Glossar enthalten
3
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3
Systematic review
3
Umfrage
3
Übersichtsarbeit
3
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2
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2
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2
Marktinformation
2
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2
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English
9,445
German
521
French
9
Polish
5
Italian
3
Russian
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Arabic
1
Dutch
1
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Phau, Ian
42
Loureiro, Sandra Maria Correia
35
Han, Heesup
28
Diamantopoulos, Adamantios
27
Huber, Frank
27
Ko, Eunju
27
Dawes, John
26
Melewar, T. C.
26
Wiedmann, Klaus-Peter
25
Keller, Kevin Lane
24
Sarkar, Abhigyan
24
Bang, Nguyen
22
Hollebeek, Linda D.
22
Guzman, Francisco
21
Veloutsou, Cleopatra
21
Bauer, Hans H.
20
Romaniuk, Jenni
20
Usman, Osly
20
Sattler, Henrik
19
Japutra, Arnold
18
MacInnis, Deborah J.
18
Sarkar, Juhi Gahlot
18
Fetscherin, Marc
17
Gázquez-Abad, Juan Carlos
17
Bagozzi, Richard P.
16
Burmann, Christoph
16
Fournier, Susan
16
Gierl, Heribert
16
Hildebrandt, Lutz
16
Park, C. Whan
16
Paul, Justin
16
Septianto, Felix
16
Sreejesh, S.
16
Sung, Yongjun
16
Valette-Florence, Pierre
16
Bronnenberg, Bart J.
15
Dubé, Jean-Pierre
15
Khan, Imran
15
Kunkel, Thilo
15
Martínez-López, Francisco J.
15
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Springer Fachmedien Wiesbaden
13
Information Resources Management Association
6
National Bureau of Economic Research
6
Verlag Dr. Kovač
5
American Marketing Association
3
IGI Global
3
Center of Market Oriented Product and Production Management
2
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Europäische Kommission
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Erasmus Research Institute of Management
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
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Published in...
All
Journal of business research : JBR
506
Journal of retailing and consumer services
337
The journal of brand management : an international journal
317
The journal of product & brand management
305
Psychology & marketing
144
Asia Pacific journal of marketing and logistics
111
European journal of marketing : EJM
97
Journal of marketing communications
94
International journal of hospitality management
88
Journal of international consumer marketing
83
Journal of fashion marketing and management
72
The journal of consumer marketing
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
International marketing review
68
Journal of strategic marketing
68
Marketing intelligence & planning
67
International journal of advertising : the review of marketing communications
66
Marketing letters : a journal of research in marketing
66
Journal of marketing
65
Journal of consumer research : JCR ; an interdisciplinary bimonthly
63
Journal of global marketing
62
Journal of marketing management : MM
62
Journal of promotion management : innovations in planning and applied research
61
Journal of the Academy of Marketing Science
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
60
SpringerLink / Bücher
59
Cogent business & management
58
Journal of promotion management : JPM
57
International journal of internet marketing and advertising : IJIMA
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
56
International journal of consumer studies
55
International journal of advertising : the quarterly review of marketing communications
49
Journal of travel and tourism marketing
49
The IUP journal of brand management : IJBRM
49
Journal of marketing research : JMR
48
Journal of Islamic marketing
47
Journal of international marketing
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
International journal of retail & distribution management
42
Journal of retailing
42
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ECONIS (ZBW)
9,964
EconStor
9
BASE
3
OLC EcoSci
1
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1
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date (newest first)
date (oldest first)
1
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
2
Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal
;
Smith, Nicholas Pace
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
Saved in:
3
Brand
management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa
;
Marinho, Sandra
;
Balonas, Sara
;
Melo, …
- In:
Corporate reputation review : an international journal
19
(
2016
)
2
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011552662
Saved in:
4
The moderating role of technology anxiety on
brand
service quality,
brand
image and their relation to
brand
loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
5
Consumer-based
brand
equity : do
brand
relationships matter?
Ruzzier, Maja Konečnik
;
Petek, Nuša
;
Bavdaž, Mojca
- In:
Management : journal of contemporary management issues
27
(
2022
)
1
,
pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
Saved in:
6
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
7
Brand
naming : sound symbolism,
brand
preference and
brand
performance
Duduciuc, Alina
;
Ivan, Loredana
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
Saved in:
8
The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
Saved in:
9
Brand
personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
10
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
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