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Konsumentenverhalten
Beziehungsmarketing
25,500
Relationship marketing
25,496
Marketingmanagement
17,139
Marketing management
16,302
Consumer behaviour
10,987
Kundenzufriedenheit
5,572
Customer satisfaction
5,566
Theorie
4,314
Theory
4,311
Marketing
4,202
Dienstleistungsqualität
4,042
Service quality
4,042
Deutschland
3,853
Germany
3,752
Markenführung
3,732
Brand management
3,730
Social Web
2,613
Social web
2,613
Online-Marketing
2,593
Internet marketing
2,531
Lieferantenmanagement
2,502
Supplier relationship management
2,502
Markenimage
2,382
Brand image
2,376
USA
2,209
United States
2,174
Electronic Commerce
2,085
E-commerce
1,977
Brand
1,703
Markenartikel
1,696
Einzelhandel
1,684
Retail trade
1,657
Strategisches Management
1,644
Innovation
1,604
Customer integration
1,600
Kundenintegration
1,600
Kundenwert
1,579
Customer value
1,544
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1,521
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5,277
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1,766
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8,823
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2,163
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7
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8,241
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8,241
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561
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561
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382
Graue Literatur
297
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297
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294
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193
Arbeitspapier
187
Collection of articles of several authors
137
Sammelwerk
137
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105
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91
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91
Bibliografie enthalten
56
Bibliography included
56
Konferenzschrift
43
Case study
40
Fallstudie
40
Lehrbuch
40
Textbook
37
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21
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21
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19
Sammlung
19
Ratgeber
16
Guidebook
15
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15
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15
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12
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12
Festschrift
7
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5
Mehrbändiges Werk
5
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5
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735
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Han, Heesup
40
Hollebeek, Linda D.
34
Mattila, Anna S.
31
Kumar, V.
28
Loureiro, Sandra Maria Correia
28
Verhoef, Peter C.
27
Huber, Frank
22
Bang, Nguyen
20
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Bauer, Hans H.
18
Ahn, Jiseon
17
Grewal, Dhruv
17
Herrmann, Andreas
17
Usman, Osly
17
Gil Saura, Irene
16
Khan, Imran
16
Ko, Eunju
16
So, Kevin Kam Fung
16
Vrontis, Demetris
16
Balaji, M. S.
15
Gustafsson, Anders
15
Homburg, Christian
15
Lemon, Katherine N.
15
McDonald, Heath
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
Sheth, Jagdish N.
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Blut, Markus
14
Foscht, Thomas
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Veloutsou, Cleopatra
14
Walsh, Gianfranco
14
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American Marketing Association
26
Springer Fachmedien Wiesbaden
14
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
European Society for Opinion and Marketing Research
3
IGI Global
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Harvard Graduate School of Business Administration
2
NetLibrary, Inc
2
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
American Management Association
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bertelsmann Stiftung
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
Customs Co-operation Council
1
DePaul University / College of Commerce
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
1
Forschungsinstitut für Biologischen Landbau
1
Fraunhofer-Informationszentrum Raum und Bau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Friedrich-Schiller-Universität Jena
1
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Journal of retailing and consumer services
486
Journal of business research : JBR
413
International journal of hospitality management
181
The journal of services marketing
118
The journal of product & brand management
114
The journal of brand management : an international journal
101
Psychology & marketing
95
Journal of the Academy of Marketing Science
94
Asia Pacific journal of marketing and logistics
85
Journal of strategic marketing
85
Cogent business & management
82
Journal of retailing
81
Journal of hospitality marketing & management
74
Journal of travel and tourism marketing
74
Journal of marketing
73
Marketing intelligence & planning
70
International journal of contemporary hospitality management
69
European journal of marketing : EJM
67
Industrial marketing management : the international journal for industrial and high-tech firms
64
The service industries journal
64
International journal of internet marketing and advertising : IJIMA
59
Journal of service management
59
SpringerLink / Bücher
59
The international review of retail, distribution and consumer research
59
International journal of retail & distribution management
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
58
Journal of marketing communications
55
Tourism management : research, policies, practice
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
Services marketing quarterly
52
Journal of marketing management : MM
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Journal of service research : JSR
50
International journal of electronic marketing and retailing : IJEMR
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
47
The journal of consumer marketing
45
International journal of retail and distribution management
43
Journal of promotion management : innovations in planning and applied research
42
The international journal of bank marketing : IJBM
42
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ECONIS (ZBW)
10,987
EconStor
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1
What are your customers looking for?
Pelsmacker, Patrick de
-
1992
Persistent link: https://www.econbiz.de/10000879721
Saved in:
2
Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard
-
1995
Persistent link: https://www.econbiz.de/10000545874
Saved in:
3
Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle
-
1997
Persistent link: https://www.econbiz.de/10000628099
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4
Strategic customer care : an evolutionary approach to increasing customer value and profitability
Brown, Stanley A.
-
1999
Persistent link: https://www.econbiz.de/10000683511
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5
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
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6
Harnessing the power of the oh-so-social web
Bernoff, Josh
;
Li, Charlene
- In:
MIT sloan management review
49
(
2007/08
)
3
,
pp. 36-42
Persistent link: https://www.econbiz.de/10003714560
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7
Three types of firm-related online communities
Kornum, Niels
- In:
Strategic market creation : a new perspective on …
,
(pp. 337-361)
.
2008
Persistent link: https://www.econbiz.de/10003732372
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8
Consumers' participation in market co-creation : how gay consumers impact on marketing strategies through consumer society
Podestà, Stefano
;
Visconti, Luca M.
- In:
Strategic market creation : a new perspective on …
,
(pp. 389-411)
.
2008
Persistent link: https://www.econbiz.de/10003732378
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9
Marketing strategies through customer attention : beyond technology-enabled Customer Relationship Management
Jones, Steve
;
Ranchhod, Ashok
- In:
International journal of electronic customer …
1
(
2007/08
)
3
,
pp. 279-286
Persistent link: https://www.econbiz.de/10003754368
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10
Using customer relationship trajectories to segment customers and predict profitability
Mark, Tanya
;
Niraj, Rakesh
;
Dawar, Niraj
-
2007
Persistent link: https://www.econbiz.de/10003647476
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