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Konsumentenverhalten
Markenartikel
16
Marktforschung
13
Verbraucher
13
Großbritannien
9
Consumer behaviour
8
Brand
7
Statistik
7
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5
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Andrew S. C. Ehrenberg
2
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Ehrenberg, Andrew S. C.
7
Barnard, Neil
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Scriven, John
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Bird, M.
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Bloom, Helen
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Channon, C.
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Ehrenberg, A. S. C.
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Brand management ; Vol. 2
2
Measuring and managing brands
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of the Market Research Society : JMRS
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
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ECONIS (ZBW)
8
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Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C.
-
1988
-
New ed., rev
Persistent link: https://www.econbiz.de/10000742559
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2
Differentiation or salience
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Scriven, John
-
2009
Persistent link: https://www.econbiz.de/10003784860
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3
Brand advertising as creative publicity
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Kennedy, Rachel
; …
-
2009
Persistent link: https://www.econbiz.de/10003784904
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4
Brand image and brand usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
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5
Evidence concerning the importance of perceived brand differentiation
Romaniuk, Jenni
;
Sharp, Byron
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924370
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6
Measuring customer loyalty to product variants
Singh, Jaywant
;
Ehrenberg, Andrew S. C.
;
Goodhardt, Gerald
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
4
,
pp. 513-532
Persistent link: https://www.econbiz.de/10003746174
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7
Brand loyalty : now you see it, now you don't
Scriven, John
- In:
Marketing and research today : the journal of the …
22
(
1994
)
2
,
pp. 99-106
Persistent link: https://www.econbiz.de/10001167293
Saved in:
8
Consumer beliefs and brand usage
Barwise, T. P.
;
Ehrenberg, A. S. C.
- In:
Journal of the Market Research Society : JMRS
27
(
1985
)
2
,
pp. 81-93
Persistent link: https://www.econbiz.de/10001869967
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