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The fun and function of uncertainty : uncertain incentives reinforce repetition decisions
Shen, Luxi; Hsee, Christopher K.; Talloen, Joachim H. - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10012033926
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Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George - In: Journal of marketing communications 21 (2015) 3, pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
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Image matters : incentivizing green tourism behavior
Line, Nathaniel D.; Hanks, Lydia; Miao, Li - In: Journal of travel research : a quarterly publication of … 57 (2018) 3, pp. 296-309
Persistent link: https://www.econbiz.de/10011915397
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The gamification revolution : how leaders leverage game mechanics to crush the competition
Zichermann, Gabe; Linder, Joselin - 2013
Acknowledgements -- Introduction -- Gamification as winning strategy -- The revolution will be gamified : how gamification has changed the world, and will again -- Video (games) killed the car : gamification as a winning corporate strategy -- The gamification of strategy -- Engaging your team &...
Persistent link: https://www.econbiz.de/10009750136
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Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana - AMA Summer Academic Conference <2019, Chicago, Ill.>; … - 2019
Persistent link: https://www.econbiz.de/10012486208
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Red Bull gives you incentive motivation : understanding placebo effects of energy drinks on human cognitive performance
Schmidt, Liane; Chandon, Pierre; Pessiglione, Mathias; … - 2017
Persistent link: https://www.econbiz.de/10011688774
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How green marketing, perceived motives and incentives influence behavioral intentions
Chang, Kuo-Chien; Hsu, Chia-Lin; Hsu, Ya-Ti; Chen, Mu-Chen - In: Journal of retailing and consumer services 49 (2019), pp. 336-345
Persistent link: https://www.econbiz.de/10012026003
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Effective incentives for buzz marketing : how moral concern moderates the willingness to engage as buzz agents
Hutter, Katharina; Mai, Robert - 2013
Buzz marketing is becoming a more and more relevant topic. Yet, most research is descriptive and does not provide … insights into the underlying mechanisms. To overcome this void, the paper provides a causal model of buzz marketing focusing on … the motives of potential buzz agents and their effects on the intention to engage in such marketing activities. The …
Persistent link: https://www.econbiz.de/10010379587
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Motivation research and marketing management
Newman, Joseph William - 1957
Persistent link: https://www.econbiz.de/10000674516
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Selling to the new elite : discover the secret to winning over your wealthiest prospects
Taylor, Jim; Kraus, Stephen; Harrison, Doug - 2011
Persistent link: https://www.econbiz.de/10008842344