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"Stateless" regulation and consumer pressure : historical experiences of transnational corporate monitoring
Seidman, Gay W. - In: New directions in the sociology of global development, (pp. 175-207). 2005
Persistent link: https://www.econbiz.de/10003261906
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Management learning exercise and trainer's note building grounded theory in tourism behavior
Martin, Drew - In: Journal of business research : JBR 60 (2007) 7, pp. 742-748
Persistent link: https://www.econbiz.de/10003484227
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Storytelling research on international visitors : interpreting own experiences in Tokyo
Martin, Drew; Woodside, Arch G. - In: Qualitative market research : an international journal 14 (2011) 1, pp. 27-54
Persistent link: https://www.econbiz.de/10008858056
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Self-image congruence in consumer behavior
Hosany, Sameer; Martin, Drew - In: Journal of business research : JBR 65 (2012) 5, pp. 685-691
Persistent link: https://www.econbiz.de/10009528783
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Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? : a reversal theory perspective
Jung, Jae Min; Hui, Hang Chu Michel; Min, Kyeong Sam; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1303-1309
Persistent link: https://www.econbiz.de/10010365127
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Wearing community : why customers purchase a service firm's logo products
Rosenbaum, Mark S.; Martin, Drew - In: The journal of services marketing 26 (2012) 5, pp. 310-321
Persistent link: https://www.econbiz.de/10009581894
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The efficacy of shopping value in predicting destination loyalty
Sirakaya-Turk, Ercan; Ekinci, Yuskel; Martin, Drew - In: Journal of business research : JBR 68 (2015) 9, pp. 1878-1885
Persistent link: https://www.econbiz.de/10011384159
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Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung; Wei, Wei; Martin, Drew - In: Journal of business research : JBR 129 (2021), pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
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The role of reversal theory in digital advertising
Jung, Jae Min; Min, Kyeong Sam; Martin, Drew - In: Digital advertising : theory and research, (pp. 124-137). 2017
Persistent link: https://www.econbiz.de/10011646107
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The role of shared values in understanding loyalty over time : a longitudinal study on music festivals
Chaney, Damien; Martin, Drew - In: Journal of travel research : a quarterly publication of … 56 (2017) 4, pp. 507-520
Persistent link: https://www.econbiz.de/10011672211