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The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe : the moderating role of age
Manyanga, Wilbert; Kanyepe, James; Chikazhe, Lovemore; … - In: Cogent business & management 11 (2024) 1, pp. 1-18
loyalty in the hospitality industry in Zimbabwe, with age as a moderator. Data was gathered from 223 hotel customers using a … hospitality industry in Zimbabwe and the moderating role of age. The study specifically tests the effect of social media, media …
Persistent link: https://www.econbiz.de/10014533211
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Panel-Forschung
Unger, Fritz - 2008
Persistent link: https://www.econbiz.de/10003735176
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Relationships among customer satisfaction, delight, and loyalty in the hospitality industry
Kim, Mi Ran; Vogt, Christine; Knutson, Bonnie J. - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 2, pp. 170-197
Persistent link: https://www.econbiz.de/10011282980
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Exploring the antecedents of hotel customer loyalty : a social identity perspective
Martínez García de Leaniz, Patricia; Rodríguez del … - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 1-23
Persistent link: https://www.econbiz.de/10010526384
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Illegitimate customer complaining behavior in hospitality service encouters : a frontline employee perspecitve
Huang, Zhuowei; Miao, Li - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 6, pp. 655-684
Persistent link: https://www.econbiz.de/10011559797
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"Can food waste be reduced?" : an investigation into food waste management in hospitality industry
Nair, Girish Karunakaran; Choudhary, Nidhi; Prasad, Swati - In: International Journal of Hospitality and Event Management 2 (2019) 2, pp. 135-154
Persistent link: https://www.econbiz.de/10012514992
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Consumers' perceptions of circular economy in the hotel industry : evidence from Portugal
Julião, Jorge; Gaspar, Marcelo Calvete; Alemão, Clarisse - In: International journal of integrated supply management : … 13 (2020) 2/3, pp. 192-209
Persistent link: https://www.econbiz.de/10012252687
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An integrated fuzzy-stochastic model for revenue management : the hospitality industry case
Lacagnina, Valerio; Provenzano, Davide - In: Tourism economics : the business and finance of tourism … 22 (2016) 4, pp. 779-792
Persistent link: https://www.econbiz.de/10011645848
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The impact of price level and appeal type in hotel advertising : a pilot study
Burman, Bidisha; Albinsson, Pia A.; Hyatt, Eva; Robles, … - In: Services marketing quarterly 38 (2017) 1, pp. 46-56
Persistent link: https://www.econbiz.de/10011671813
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Customers' perceptions of value in relation to hotels in Gauteng, South Africa
Ntimane, Vongani; Tichaawa, Tembi Maloney - In: Acta Universitatis Danubius / Oeconomica 13 (2017) 2, pp. 17-30
Persistent link: https://www.econbiz.de/10011960943