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Poor and rich customers in the service encounter
Söderlund, Magnus - In: Journal of service management 28 (2017) 2, pp. 265-283
Persistent link: https://www.econbiz.de/10011704037
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The proactive employee on the floor of the store and the impact on customer satisfaction
Söderlund, Magnus - In: Journal of retailing and consumer services 43 (2018), pp. 46-53
Persistent link: https://www.econbiz.de/10011883136
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Other customers in the retail environment and their impact on the customer’s evaluations of the retailer
Söderlund, Magnus - In: Journal of retailing and consumer services 18 (2011) 3, pp. 174-182
Persistent link: https://www.econbiz.de/10009158892
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Can the label "member" in a loyalty program context boost customer satisfaction?
Söderlund, Magnus - In: The international review of retail, distribution and … 29 (2019) 3, pp. 340-357
Persistent link: https://www.econbiz.de/10012209287
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Spreading joy : examining the effects of smiling models on consumer joy and attitudes
Berg, Hanna; Söderlund, Magnus; Lindström, Annika - In: The journal of consumer marketing 32 (2015) 6, pp. 459-469
Persistent link: https://www.econbiz.de/10011485848
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The consumer experience and the absorbing story
Söderlund, Magnus; Sagfossen, Sofie - In: Nordic journal of business : NJB 64 (2015) 2, pp. 103-118
Persistent link: https://www.econbiz.de/10011503374
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Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers
Colliander, Jonas; Söderlund, Magnus; Szugalski, Stefan - In: The journal of consumer marketing 33 (2016) 3, pp. 162-171
Persistent link: https://www.econbiz.de/10011523178
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Merely asking the customer to recommend has an impact on word-of-mouth activity
Söderlund, Magnus; Mattsson, Jan - In: Journal of retailing and consumer services 27 (2015), pp. 80-89
Persistent link: https://www.econbiz.de/10011388078
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The consumer experience : the impact of supplier effort and consumer effort on customer satisfaction
Söderlund, Magnus; Sagfossen, Sofie - In: Journal of retailing and consumer services 39 (2017), pp. 219-229
Persistent link: https://www.econbiz.de/10011747828
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Influencing consumers to choose environment friendly offerings : evidence from field experiments
Kristensson, Per; Wästlund, Erik; Söderlund, Magnus - In: Journal of business research : JBR 76 (2017), pp. 89-97
Persistent link: https://www.econbiz.de/10011712562