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Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002109992
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Well-being marketing : an ethical business philosophy for consumer goods firms
Sirgy, M. Joseph; Lee, Dong-Jin - In: Journal of business ethics : JOBE 77 (2008) 4, pp. 377-403
Persistent link: https://www.econbiz.de/10003674778
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Basic consumer goods
Guy, Ken (contributor) - 1984
Persistent link: https://www.econbiz.de/10003078609
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The product is me : hyper-personalized consumer goods as unconventional luxury
Rosenbaum, Mark; Contreras Ramirez, Germán; Campbell, … - In: Journal of business research : JBR 129 (2021), pp. 446-454
Persistent link: https://www.econbiz.de/10012509675
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Flagship stores for FMCG national brands : do they improve brand cognitions and create favorable consumer reactions?
Nierobisch, Tim; Toporowski, Waldemar; Dannewald, Till; … - In: Journal of retailing and consumer services 34 (2017), pp. 117-137
Persistent link: https://www.econbiz.de/10011629027
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Nachkaufmarketing : Kundenzufriedenheit und Kundenbindung auf Konsumgütermärkten
Jeschke, Kurt - 1995
Persistent link: https://www.econbiz.de/10000508442
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Die Nutzung von Paneldaten im strategischen Marketing von Fast Moving Consumer Goods-Herstellern
Schütz, Karsten - 2007
Persistent link: https://www.econbiz.de/10003449576
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The BOP consumer's ethical evaluation of target marketing
Gupta, Shruti; Pirsch, Julie - In: Journal of global scholars of marketing science : … 25 (2015) 4, pp. 358-378
Persistent link: https://www.econbiz.de/10011515101