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The impact of corporate social responsibility on consumer brand advocacy : the role of moral emotions, attitudes, and individual differences
Xie, Chunyan; Bagozzi, Richard P.; Grønhaug, Kjell - In: Journal of business research : JBR 95 (2019), pp. 514-530
Persistent link: https://www.econbiz.de/10011980408
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The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions
Xie, Chunyan; Bagozzi, Richard P.; Grønhaug, Kjell - In: Journal of the Academy of Marketing Science 43 (2015) 3, pp. 333-356
Persistent link: https://www.econbiz.de/10011287125
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The impact of consumption situations and culture differences on decision making in food prosumption
Xie, Chunyan; Grønhaug, Kjell - In: Nordic journal of business : NJB 66 (2017) 3, pp. 158-176
Persistent link: https://www.econbiz.de/10012232090
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The effect of ad value, ad placement and ad execution on the perceived instrusiveness of web advertisements
Ying, Lou; Korneliussen, Tor; Grønhaug, Kjell - In: International journal of advertising : the quarterly … 28 (2009) 4, pp. 623-638
Persistent link: https://www.econbiz.de/10003887889
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Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne; Grønhaug, Kjell - 2009
Persistent link: https://www.econbiz.de/10003785279
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Chinese food retailers' positioning strategies and the influence on their buying behaviour
Skallerud, Kåre; Grønhaug, Kjell - In: Asia Pacific journal of marketing and logistics 22 (2010) 2, pp. 196-209
Persistent link: https://www.econbiz.de/10003977191
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Understanding consumers' in-store visual perception : the influence of package design features on visual attention
Clement, Jesper; Kristensen, Tore; Grønhaug, Kjell - In: Journal of retailing and consumer services 20 (2013) 2, pp. 234-239
Persistent link: https://www.econbiz.de/10009734248
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How well does the firm know its customers? : the moderating effect of market orientation in the hospitality industry
Sandvik, Kåre; Grønhaug, Kjell - In: Tourism economics : the business and finance of tourism … 13 (2007) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10003456453