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Editorial introduction: The inaugural EMAC Distinguished Marketing Scholar Award
Lilien, Gary L. - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 75
Persistent link: https://www.econbiz.de/10009518459
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IJRM special section introduction : EMAC distinguished marketing scholar papers
Lilien, Gary L. - In: International journal of research in marketing : IJRM ; … 37 (2020) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012288639
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The B2B knowledge gap
Lilien, Gary L. - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
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Referral equity and referral management : the supplier firm's perspective
Hada, Mahima; Grewal, Rajdeep; Lilien, Gary L. - 2010
Persistent link: https://www.econbiz.de/10008907423
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Purchasing managers' perceived bias in supplier-selected referrals
Hada, Mahima; Grewal, Rajdeep; Lilien, Gary L. - In: The journal of supply chain management : a global … 49 (2013) 4, pp. 81-95
Persistent link: https://www.econbiz.de/10010228969
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Do retailers benefit from deploying customer analytics
Germann, Frank; Lilien, Gary L.; Fiedler, Lars; Kraus, … - In: Journal of retailing 90 (2014) 4, pp. 587-593
Persistent link: https://www.econbiz.de/10010473261
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Offering online recommendations to impatient first-time customers with conjoint-based segmentation trees ; Report No. 05-103
De Bruyn, Arnaud; Liechty, John C.; Huizingh, Eelko; … - In: MSI reports : working paper series (2005) 1, pp. 71-84
Persistent link: https://www.econbiz.de/10002830931
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The total product design concept and an application to the auto market
Srinivasan, Raji; Lilien, Gary L.; Rangaswamy, Arvind; … - In: The journal of product innovation management : an … 29 (2012) 6, pp. 3-20
Persistent link: https://www.econbiz.de/10010219661