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The fun and function of uncertainty : uncertain incentives reinforce repetition decisions
Shen, Luxi; Hsee, Christopher K.; Talloen, Joachim H. - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10012033926
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Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George - In: Journal of marketing communications 21 (2015) 3, pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
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Image matters : incentivizing green tourism behavior
Line, Nathaniel D.; Hanks, Lydia; Miao, Li - In: Journal of travel research : a quarterly publication of … 57 (2018) 3, pp. 296-309
Persistent link: https://www.econbiz.de/10011915397
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Incentives increase relative positivity of review content and enjoyment of review writing
Woolley, Kaitlin; Sharif, Marissa A. - In: Journal of marketing research 58 (2021) 3, pp. 539-558
Persistent link: https://www.econbiz.de/10012521450
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The people motivators : consumer and sales incentives in modern marketing
Turner, Howard M. - 1973
Persistent link: https://www.econbiz.de/10000556695
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Altruistic eWOM marketing : more than an alternative to monetary incentives
Reimer, Thomas; Benkenstein, Martin - In: Journal of retailing and consumer services 31 (2016), pp. 323-333
Persistent link: https://www.econbiz.de/10011528735
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Negativity Bias and Task Motivation : Testing the Effectiveness of Positively versus Negatively Framed Incentives
Goldsmith, Kelly - 2014
, psychologists, economist and others have studied the factors that enhance task motivation. Using a sample of undergraduate students … individuals' task motivation. In both samples we find that individuals are less motivated when an incentive is framed as a means … more motivated show the opposite pattern, with people predicting that positively framed incentives will be more motivating …
Persistent link: https://www.econbiz.de/10013068172
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The role of fan benefits in shaping responses to sponsorship activation
Dreisbach, Jan; Woisetschläger, David; Backhaus, Christof - In: Journal of business research : JBR 124 (2021), pp. 780-789
Persistent link: https://www.econbiz.de/10012494021
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Red Bull gives you incentive motivation : understanding placebo effects of energy drinks on human cognitive performance
Schmidt, Liane; Chandon, Pierre; Pessiglione, Mathias; … - 2017
Persistent link: https://www.econbiz.de/10011688774
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How green marketing, perceived motives and incentives influence behavioral intentions
Chang, Kuo-Chien; Hsu, Chia-Lin; Hsu, Ya-Ti; Chen, Mu-Chen - In: Journal of retailing and consumer services 49 (2019), pp. 336-345
Persistent link: https://www.econbiz.de/10012026003