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Konsumentenverhalten
Markenartikel
9,241
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7,895
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Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fournier, Susan
16
Hildebrandt, Lutz
16
Fetscherin, Marc
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Veloutsou, Cleopatra
12
Baumgartner, Bernhard
11
Bronnenberg, Bart J.
11
Huber, Frank
11
Boztuğ, Yasemin
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Sharp, Byron
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9
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
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9
Melewar, T. C.
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Paap, Richard
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Park, C. Whan
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9
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Erasmus <Förderungsprogramm> / GRUNDTVIG
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Europäische Kommission
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Europäische Kommission / Generaldirektion Gesundheit und Verbraucherschutz
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Friedrich-Schiller-Universität Jena
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OECD
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
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AMACOM
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Advertising Research Foundation
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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American Economic Association
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American Home Economics Association
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American Management Asssociations
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Consumer Education Study, National Association of Secondary-School Principals
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Consumer Research Institute, inc.
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Consumer Research and Evaluation Branch
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Consumer and Corporate Affairs, Canada
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Journal of business research : JBR
230
The journal of brand management : an international journal
188
The journal of product & brand management
170
Journal of retailing and consumer services
148
Psychology & marketing
63
European journal of marketing : EJM
46
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Marketing intelligence & planning
35
Marketing letters : a journal of research in marketing
35
SpringerLink / Bücher
35
The journal of consumer marketing
35
Journal of marketing communications
32
International journal of consumer studies
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of strategic marketing
31
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of the Academy of Marketing Science
30
International journal of hospitality management
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of promotion management : innovations in planning and applied research
26
Journal of global marketing
24
International journal of advertising : the review of marketing communications
23
International marketing review
23
Journal of marketing
23
Journal of promotion management : JPM
23
Cogent business & management
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
European journal of marketing
21
International journal of internet marketing and advertising : IJIMA
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of retailing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
International journal of market research
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Journal of advertising research
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Journal of international marketing
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ECONIS (ZBW)
4,893
EconStor
10
OLC EcoSci
2
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1
Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C.
-
1988
-
New ed., rev
Persistent link: https://www.econbiz.de/10000742559
Saved in:
2
Stochastic consumer brand choice models : Purely behavioral and decision models
Böcker, Franz
-
1981
Persistent link: https://www.econbiz.de/10000010759
Saved in:
3
Visuelle Markenforschung : Leistungsfähigkeit von Collagen in der Unternehmenspraxis
Illek, Alexandra
-
2011
Persistent link: https://www.econbiz.de/10008859244
Saved in:
4
Wahrnehmung von Innovationen auf Produkt- und Markenebene : eine empirische Analyse von Interaktionseffekten zwischen den Facetten wahrgenommener Innovativeness
Busch, Jan
-
2010
Persistent link: https://www.econbiz.de/10003960312
Saved in:
5
Marken verbinden! : eine empirische Untersuchung zum Psychological Sense of Community unter Markennutzern
Neumann, Natalie
-
2010
Persistent link: https://www.econbiz.de/10010403830
Saved in:
6
Buyer attitudes and brand choice behavior
Day, George Sutherland
-
1967
Persistent link: https://www.econbiz.de/10002061315
Saved in:
7
Markenurteile von Konsumenten unter Berücksichtigung von Urteilsunsicherheiten : eine empirische Untersuchung am Beispiel des Automobilmarktes
Lehmann, Ingo
-
2000
Persistent link: https://www.econbiz.de/10001476603
Saved in:
8
Luxury consumption, seen under a contemporary light
Webber, Jennifer
- In:
Luxus als Distinktionsstrategie : Kommunikation in der …
,
(pp. 83-94)
.
2018
Persistent link: https://www.econbiz.de/10012025080
Saved in:
9
Marken entstehen im Kopf des Verbrauchers : eine kritische Analyse
Steinmann, Sabine
-
2002
Persistent link: https://www.econbiz.de/10013438118
Saved in:
10
Psychologie der Marke : die Marke aus der Sicht des Verbrauchers
Sommer, Rudolf
-
1998
Persistent link: https://www.econbiz.de/10012878017
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