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New Consumer Marketing : managing a living demand system
Baker, Susan; Bass, Margrit - 2003
Persistent link: https://www.econbiz.de/10013490240
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Reconceptualising product life-cycle theory as stakeholder engagement with non-profit organisations
Mitchell, Sarah-Louise; Clark, Moira - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 1/2, pp. 13-39
Persistent link: https://www.econbiz.de/10012178358
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Online customer experience : a review of the business-to-consumer online purchase context
Rose, Susan; Hair, Neil; Clark, Moira - In: International journal of management reviews : IJMR 13 (2011) 1, pp. 24-39
Persistent link: https://www.econbiz.de/10008906572
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Toward a classification system of relational activity in consumer electronic communities : the moderators' tale
Hair, Neil; Clark, Moira; Shapiro, Melanie - In: Journal of relationship marketing : innovations & … 9 (2010) 1, pp. 54-65
Persistent link: https://www.econbiz.de/10003974300
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The ethical dilemmas and challenges of ethnographic research in electronic communities
Hair, Neil; Clark, Moira - In: International journal of market research : JMRS ; the … 49 (2007) 6, pp. 781-800
Persistent link: https://www.econbiz.de/10003597774
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Using qualitative repertory grid techniques to explore perceptions of business-to-business online customer experience
Hair, Neil; Rose, Susan; Clark, Moira - In: Journal of customer behaviour 8 (2009) 1, pp. 51-65
Persistent link: https://www.econbiz.de/10003819561
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The philosophical and methodological guidelines for ethical online ethnography
Hair, Neil; Akdevelioglu, Duygu; Clark, Moira - In: International journal of market research 65 (2023) 1, pp. 12-28
Persistent link: https://www.econbiz.de/10014233810