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Konsumentenverhalten
Marketing
18,751
Marktforschung
12,270
Market research
6,530
Verbraucher
5,481
Theorie
4,077
Theory
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1,147
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1,139
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1,123
Marketingtheorie
1,001
Marketing theory
956
Werbung
911
Absatz
882
Verbraucherverhalten
803
Management
787
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774
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747
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744
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633
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626
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590
Welt
588
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583
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551
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1,592
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Sammelwerk
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Lehrbuch
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Fallstudie
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Handbuch
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Wiedmann, Klaus-Peter
17
Hruschka, Harald
16
Sheth, Jagdish N.
14
Bauer, Hans H.
12
Belk, Russell W.
12
Foxall, Gordon R.
11
Holbrook, Morris B.
11
Boztuğ, Yasemin
10
Decker, Reinhold
10
Tadajewski, Mark
10
Herrmann, Andreas
9
Homburg, Christian
9
Kamakura, Wagner A.
9
Bronnenberg, Bart J.
8
Gröppel-Klein, Andrea
8
Hawkins, Del I.
8
Hildebrandt, Lutz
8
Moutinho, Luiz
8
Smith, N. Craig
8
Viswanathan, Madhu
8
Zaltman, Gerald
8
Best, Roger J.
7
Dahl, Darren W.
7
Du, Rex Yuxing
7
Fischer, Eileen
7
Fitchett, James
7
Helm, Roland
7
Hennigs, Nadine
7
Hill, Ronald Paul
7
Huber, Frank
7
Kuß, Alfred
7
Maclaran, Pauline
7
Moschis, George P.
7
Schiffman, Leon G.
7
Walsh, Gianfranco
7
Canniford, Robin
6
Eisend, Martin
6
Grunert, Klaus G.
6
Halfmann, Marion
6
Kanuk, Leslie Lazar
6
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American Marketing Association
25
Springer Fachmedien Wiesbaden
15
Edward Elgar Publishing
6
Friedrich-Schiller-Universität Jena
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
Information Resources Management Association
4
Institut für Demoskopie Allensbach
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
IGI Global
3
National Bureau of Economic Research
3
OECD
3
Technische Universität Braunschweig
3
Verlag Dr. Kovač
3
Alabama / State Highway Dept
2
Alabama Highway Research Group
2
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
Christian-Albrechts-Universität zu Kiel
2
Deutschland / Bundeswehr / Universität Hamburg
2
Erasmus <Förderungsprogramm> / GRUNDTVIG
2
European Marketing Academy
2
European Society for Opinion and Marketing Research
2
Europäische Kommission / Generaldirektion Gesundheit und Verbraucherschutz
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Harvard Graduate School of Business Administration
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
Market Research Society
2
Peter Lang GmbH
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Universität Mannheim
2
Weltwirtschaftsforum
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
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Journal of marketing research : JMR
70
Journal of business research : JBR
54
SpringerLink / Bücher
49
Qualitative market research : an international journal
31
Gabler Edition Wissenschaft
25
Journal of marketing management : MM
25
International journal of market research : JMRS ; the journal of the Market Research Society
19
Journal of Islamic marketing : JIMA
19
Springer eBook Collection
19
Journal of macromarketing : examining the interactions among markets, marketing, and society
18
Journal of retailing and consumer services
18
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
International journal of consumer studies
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Marketing theory
17
Psychology & marketing
17
International journal of market research
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of consumer behaviour : an international research review
16
Marketing letters : a journal of research in marketing
16
European journal of marketing : EJM
14
International journal of wine business research : IJWBR
14
Europäische Hochschulschriften / 5
13
Journal of the Academy of Marketing Science
13
Jahrbuch der Absatz- und Verbrauchsforschung
12
Marketing : ZFP ; journal of research and management
12
The marketing review
12
Handbook of consumer psychology
11
Journal of Islamic marketing
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Consumer goods Europe
10
Journal of economic psychology : research in economic psychology and behavioral economics
10
Journal of fashion marketing and management
10
Schriftenreihe Studien zum Konsumentenverhalten
10
Springer eBook Collection / Business and Economics
10
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
9
International journal of islamic marketing and branding
9
Journal of advertising research
9
Research
9
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
9
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Source
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ECONIS (ZBW)
3,305
EconStor
8
OLC EcoSci
4
Showing
1
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1
The people motivators : consumer and sales incentives in modern marketing
Turner, Howard M.
-
1973
Persistent link: https://www.econbiz.de/10000556695
Saved in:
2
Psychological principles of marketing and consumer behavior
Britt, Steuart Henderson
-
1978
Persistent link: https://www.econbiz.de/10000558636
Saved in:
3
Consumers and the market
Reid, Margaret Gilpin
-
1942
-
3. ed.
Persistent link: https://www.econbiz.de/10000627500
Saved in:
4
Motivation research and marketing management
Newman, Joseph William
-
1957
Persistent link: https://www.econbiz.de/10000674516
Saved in:
5
Demand analysis for marketing decisions
Hughes, George David
;
Hughes, G. David
-
1973
-
1. print.
Persistent link: https://www.econbiz.de/10000050689
Saved in:
6
Das Konsumentenverhalten : Grundlagen für die
Marktforschung
Müller-Hagedorn, Lothar
-
1986
Persistent link: https://www.econbiz.de/10009701286
Saved in:
7
Indian consumers; studies and cases for marketing decisions
Mehta, Subhash C.
-
1973
Persistent link: https://www.econbiz.de/10002166097
Saved in:
8
Hispanic marketing & public relations : understanding and targeting America's largest minority
Del Valle, Elena
(
contributor
)
-
2005
-
1. ed.
Persistent link: https://www.econbiz.de/10003244521
Saved in:
9
Consumers, markets and marketplaces
Powell, Helen
- In:
Promotional culture and convergence : markets, methods, …
,
(pp. 23-50)
.
2013
Persistent link: https://www.econbiz.de/10009736344
Saved in:
10
Engineered to sell : European emigrés and the making of consumer capitalism
Logemann, Jan
-
2019
Persistent link: https://www.econbiz.de/10014342855
Saved in:
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