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A comparison of brand loyalty and store loyalty
Lamb, T. J.; Goodhardt, G. J. - 1988
Persistent link: https://www.econbiz.de/10000131907
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Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C. - 1988 - New ed., rev
Persistent link: https://www.econbiz.de/10000742559
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Differentiation or salience
Ehrenberg, Andrew S. C.; Barnard, Neil; Scriven, John - 2009
Persistent link: https://www.econbiz.de/10003784860
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Brand advertising as creative publicity
Ehrenberg, Andrew S. C.; Barnard, Neil; Kennedy, Rachel; … - 2009
Persistent link: https://www.econbiz.de/10003784904
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Brand image and brand usage
Bird, M.; Channon, C.; Ehrenberg, Andrew S. C. - 2010
Persistent link: https://www.econbiz.de/10003924368
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Evidence concerning the importance of perceived brand differentiation
Romaniuk, Jenni; Sharp, Byron; Ehrenberg, Andrew S. C. - 2010
Persistent link: https://www.econbiz.de/10003924370
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Measuring customer loyalty to product variants
Singh, Jaywant; Ehrenberg, Andrew S. C.; Goodhardt, Gerald - In: International journal of market research : JMRS ; the … 50 (2008) 4, pp. 513-532
Persistent link: https://www.econbiz.de/10003746174
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Consumer beliefs and brand usage
Barwise, T. P.; Ehrenberg, A. S. C. - In: Journal of the Market Research Society : JMRS 27 (1985) 2, pp. 81-93
Persistent link: https://www.econbiz.de/10001869967
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Brand loyalty : now you see it, now you don't
Scriven, John - In: Marketing and research today : the journal of the … 22 (1994) 2, pp. 99-106
Persistent link: https://www.econbiz.de/10001167293