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Konsumentenverhalten
USA
330,378
United States
288,695
Theorie
43,872
Theory
43,311
Marketing
31,465
Marketingmanagement
17,140
Schätzung
16,970
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16,549
Estimation
16,158
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15,255
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12,779
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11,543
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9,990
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9,965
Japan
9,944
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9,573
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8,559
Consumer behaviour
8,371
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8,370
Welt
8,232
World
8,012
Monetary policy
7,867
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7,470
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7,311
Kanada
7,201
Share price
7,178
Comparison
7,094
Wirkungsanalyse
6,762
Canada
6,566
Impact assessment
6,557
Konjunktur
6,031
Innovation
5,795
Business cycle
5,719
Wirtschaftswachstum
5,441
Finanzkrise
5,287
Produktivität
5,249
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5,175
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5,170
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5,160
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1,091
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5,599
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2,632
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34
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5,045
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5,045
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979
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979
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834
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766
Aufsatz im Buch
546
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546
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391
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314
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230
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230
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159
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84
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77
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69
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68
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68
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65
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65
Case study
55
Fallstudie
55
Conference proceedings
40
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39
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39
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32
Ratgeber
25
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22
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20
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20
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17
Handbuch
17
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15
Übersichtsarbeit
15
Amtsdruckschrift
13
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13
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7
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6
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658
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22
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4
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2
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1
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1
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Lusk, Jayson L.
21
Stavins, Joanna
19
Schuh, Scott
18
Wiedmann, Klaus-Peter
18
McFadden, Daniel
17
Sheth, Jagdish N.
16
Winter, Joachim
16
Agarwal, Sumit
15
Bronnenberg, Bart J.
15
Einav, Liran
15
Heiss, Florian
15
Jang, Soocheong
14
Bauer, Hans H.
13
Bruwer, Johan
13
Han, Heesup
13
Tonsor, Glynn T.
12
Goldsmith, Ronald E.
11
Grewal, Dhruv
11
Handel, Benjamin R.
11
Nayga, Rodolfo M.
11
Allcott, Hunt
10
Belk, Russell W.
10
Cawley, John H.
10
Chintagunta, Pradeep K.
10
Chomsisengphet, Souphala
10
Dong, Diansheng
10
Dubé, Jean-Pierre
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Lusardi, Annamaria
10
Mattila, Anna S.
10
Rajagopal
10
Roe, Brian
10
Spann, Martin
10
Viswanathan, Madhu
10
Baghestani, Hamid
9
Foxall, Gordon R.
9
Gierl, Heribert
9
Hawkins, Del I.
9
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National Bureau of Economic Research
59
American Marketing Association
31
Springer Fachmedien Wiesbaden
12
Information Resources Management Association
8
Edward Elgar Publishing
6
Friedrich-Schiller-Universität Jena
6
Books on Demand GmbH <Norderstedt>
4
USA / Bureau of Foreign and Domestic Commerce
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
European Society for Opinion and Marketing Research
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
IGI Global
3
INSEAD
3
Universität Mannheim
3
Verlag Dr. Kovač
3
American Management Association
2
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
Christian-Albrechts-Universität zu Kiel
2
European Marketing Academy
2
Fachhochschule Reutlingen / European School of Business
2
Federal Reserve Bank of New York
2
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
NetLibrary, Inc
2
Peter Lang GmbH
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Technische Universität Braunschweig
2
USA / Economic Research Service
2
Weltwirtschaftsforum
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
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Working paper / National Bureau of Economic Research, Inc.
248
Journal of business research : JBR
161
Journal of consumer research : JCR ; an interdisciplinary bimonthly
150
Journal of retailing and consumer services
122
Psychology & marketing
89
Journal of fashion marketing and management
67
International journal of hospitality management
60
NBER working paper series
58
The journal of consumer marketing
56
Journal of marketing
48
Journal of the Academy of Marketing Science
48
International journal of consumer studies
47
SpringerLink / Bücher
47
The journal of product & brand management
47
European journal of marketing : EJM
44
International journal of retail & distribution management
44
Journal of marketing theory and practice
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
American journal of agricultural economics
43
Journal of marketing communications
43
Journal of international consumer marketing
42
Asia Pacific journal of marketing and logistics
41
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
Journal of marketing management : MM
39
The American economic review
38
Journal of consumer behaviour : an international research review
35
Journal of sport management : the official journal of the North American Society of Sport Management
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Marketing intelligence & planning
32
Journal of food products marketing
31
Journal of marketing research : JMR
31
The journal of brand management : an international journal
31
International journal of sport management and marketing : IJSMM
30
Journal of advertising research
30
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
American economic journal : a journal of the American Economic Association
29
Journal of business ethics : JOBE
29
Discussion paper / Centre for Economic Policy Research
28
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Source
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ECONIS (ZBW)
8,171
EconStor
71
OLC EcoSci
15
USB Cologne (EcoSocSci)
4
RePEc
3
USB Cologne (business full texts)
1
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date (oldest first)
1
Marketing
novel fruit products : evidence for diverging
marketing
effects across different products and different countries
Riet, Jonathan van 't
;
Onwezen, Marleen C.
;
Bartels, Jos
; …
- In:
Journal of food products marketing
22
(
2016
)
3
,
pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
Saved in:
2
Consumers and the market
Reid, Margaret Gilpin
-
1942
-
3. ed.
Persistent link: https://www.econbiz.de/10000627500
Saved in:
3
Marketing
and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
4
Motivation research and
marketing
management
Newman, Joseph William
-
1957
Persistent link: https://www.econbiz.de/10000674516
Saved in:
5
Sensory
marketing
Hultén, Bertil
;
Broweus, Niklas
;
Dijk, Marcus van
-
2009
Persistent link: https://www.econbiz.de/10003809891
Saved in:
6
Consumer behavior &
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2010
-
9. ed.
Persistent link: https://www.econbiz.de/10003881387
Saved in:
7
Editorial:
Marketing
communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De
;
Janiszewski, Chris A.
;
Merunka, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
Saved in:
8
Farmers' market consumers : a Scottish perspective
Carey, Lindsey
;
Bell, Pauline
;
Duff, Audrey
;
Sheridan, Mandy
- In:
International journal of consumer studies
35
(
2011
)
3
,
pp. 300-306
Persistent link: https://www.econbiz.de/10009153242
Saved in:
9
Editorial: Technology,
marketing
and consumer orientation
Khare, Arpita
- In:
International journal of business competition and …
3
(
2013
)
1
,
pp. 2-4
Persistent link: https://www.econbiz.de/10009752639
Saved in:
10
Winning hearts, minds and sales : how
marketing
communication enters the purchase process in emerging and mature markets
Pauwels, Koen
;
Erguncu, Selin
;
Yildirim, Gokhan
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10009732715
Saved in:
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