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Corporate image and reputation as drivers of customer loyalty
Leaniz, Patricia Martínez García de; Rodríguez del … - In: Corporate reputation review : an international journal 19 (2016) 2, pp. 166-178
Persistent link: https://www.econbiz.de/10011552649
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We are who we are : Incorporation of individual culture in customer satisfaction models
Parahoo, Sanjai K.; Al-Nakeeb, Ahmed; Onagun, Ismail - In: Journal of financial services marketing : JFSM 20 (2015) 3, pp. 220-230
Persistent link: https://www.econbiz.de/10011480295
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The process of CSR communication-culture-specific or universal? : focusing on mainland China and Hong Kong consumers
Kim, Sora - In: International journal of business communication : IJBC … 59 (2022) 1, pp. 56-82
Persistent link: https://www.econbiz.de/10012703095
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Comparing customer perceptions of potential autonomous vehicle manufacturers : an analysis of the relationship between corporate reputation and intention to use
Grotenhermen, Jan-Gerrit; Gerdt, Sven-Olaf; Schewe, Gerhard - In: International journal of automotive technology and … 20 (2020) 4, pp. 408-435
Persistent link: https://www.econbiz.de/10012391371
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Restaurant employee service sabotage and customer deviant behaviors : the moderating role of corporate reputation
Hu, Hsin-Hui Hu; Lai, Hung-Sheng; King, Brian - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 7, pp. 1126-1152
Persistent link: https://www.econbiz.de/10012259629
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The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.; Dowling, Grahame R.; Wei, Edward - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
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Toward effective CSR communication in controversial industry sectors
Song, Baobao; Wen, Jing; Ferguson, Mary Ann - In: Journal of marketing communications 26 (2020) 3, pp. 243-267
Persistent link: https://www.econbiz.de/10012203475
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Does the perception of incongruence hurt more? : customers' responses to CSR crises affecting the main reputation dimension of a company
Gistri, Giacomo; Corciolani, Matteo; Pace, Stefano - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 605-633
Persistent link: https://www.econbiz.de/10012178416
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Corporate social irresponsibility and purchase intention : the mediating role of corporate reputation and consumer attitude
Mokua, Juniter Kwamboka; Obonyo, Duke D. - 2018
Persistent link: https://www.econbiz.de/10012140301
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Entering conscious consumer markets : toward a new generation of sustainability strategies
Cohen, Boyd; Muñoz, Pablo - In: California management review 59 (2017) 4, pp. 23-48
Persistent link: https://www.econbiz.de/10011743545