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Konsumentenverhalten
Internet
21,822
Marketingmanagement
17,094
Marketing management
16,505
Werbung
13,870
Advertising
11,339
Consumer behaviour
7,067
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5,446
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5,232
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5,147
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4,976
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4,793
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4,263
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4,195
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3,902
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3,901
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3,736
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3,351
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3,065
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2,507
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2,503
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2,416
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2,377
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2,224
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2,190
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2,158
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2,124
Online-Handel
1,472
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1,469
advertising
1,408
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1,406
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1,381
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1,376
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1,309
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1,201
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1,189
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1,113
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1,112
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Septianto, Felix
24
Gierl, Heribert
20
Eisend, Martin
18
Bauer, Hans H.
16
Pelsmacker, Patrick de
15
Quach, Sara
15
Taylor, Charles Raymond
14
Ko, Eunju
13
Wiedmann, Klaus-Peter
13
Dahlén, Micael
12
Ghose, Anindya
12
Spann, Martin
12
Yoon, Sukki
12
Diehl, Sandra
11
Keller, Kevin Lane
11
Loureiro, Sandra Maria Correia
11
Rosengren, Sara
11
Sheth, Jagdish N.
11
Thaichon, Park
11
Wu, Linwan
11
Boerman, Sophie C.
10
Chan, Kara
10
Dens, Nathalie
10
Esch, Franz-Rudolf
10
Torres, Ivonne M.
10
Verhoef, Peter C.
10
Wilbur, Kenneth C.
10
Bang Nguyen Viet
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Hawkins, Del I.
9
Janssen, Maarten C. W.
9
Melewar, T. C.
9
Sahni, Navdeep S.
9
Terlutter, Ralf
9
Zúñiga, Miguel Ángel
9
Best, Roger J.
8
Chintagunta, Pradeep K.
8
Dodoo, Naa Amponsah
8
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American Marketing Association
28
National Bureau of Economic Research
11
Springer Fachmedien Wiesbaden
11
Axel-Springer-Verlag
8
Information Resources Management Association
5
Books on Demand GmbH <Norderstedt>
4
IGI Global
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Erasmus Research Institute of Management
3
European Society for Opinion and Marketing Research
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Friedrich-Schiller-Universität Jena
2
NetLibrary, Inc
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
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1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Allgemeine Gesellschaft für Philosophie in Deutschland
1
American Management Association
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Athens Institute for Education and Research
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Bain & Company <Boston, Mass.>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Berliner Wissenschafts-Verlag
1
Boston College / Department of Economics
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
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Journal of business research : JBR
188
International journal of advertising : the review of marketing communications
132
Journal of marketing communications
131
Journal of retailing and consumer services
115
Journal of advertising research
78
International journal of advertising : the quarterly review of marketing communications
77
International journal of internet marketing and advertising : IJIMA
66
Psychology & marketing
61
Journal of promotion management : innovations in planning and applied research
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Journal of promotion management : JPM
53
European journal of marketing : EJM
48
Journal of marketing
44
Journal of advertising
42
The journal of product & brand management
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Asia Pacific journal of marketing and logistics
40
Marketing intelligence & planning
39
The journal of consumer marketing
39
Journal of advertising : official publication of the American Academy of Advertising
38
Marketing letters : a journal of research in marketing
36
Management science : journal of the Institute for Operations Research and the Management Sciences
34
The journal of brand management : an international journal
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of marketing management : MM
33
Journal of the Academy of Marketing Science
33
SpringerLink / Bücher
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of marketing research : JMR
30
Journal of retailing
30
International journal of consumer studies
29
Marketing : ZFP ; journal of research and management
29
Journal of internet commerce
28
Journal of strategic marketing
27
Health marketing quarterly
25
Journal of Islamic marketing : JIMA
25
Journal of consumer research : JCR ; an interdisciplinary bimonthly
25
Journal of current issues and research in advertising : JCIRA
25
Journal of international consumer marketing
25
Cogent business & management
24
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ECONIS (ZBW)
6,790
EconStor
19
USB Cologne (EcoSocSci)
1
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1
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10
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1
Cross-media
advertising
in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
2
Decision drivers for outsourcing media buying services
Knuth, Ingo
;
Krusenstern, Lambert von
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 171-183
Persistent link: https://www.econbiz.de/10010408088
Saved in:
3
Advertising
decision makers' and consumers' perceptions of media substitutability
Golob, Urša
;
Podnar, Klement
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
Saved in:
4
Mobile
advertising
: the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa
;
Drakatos, Nikolaos
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
Saved in:
5
Entertaining Persuasion : die Wirkungen von Advergames auf Kinder
Waiguny, Martin
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008902510
Saved in:
6
Global
advertising
, attitudes and audiences
Wilson, Tony
-
2011
-
1. publ.
Persistent link: https://www.econbiz.de/10008757485
Saved in:
7
Die Verwendung von
Advertising
Retrieval Cues in der
Werbung
Gierl, Heribert
;
Großmann, Tina
- In:
Der Markt : international journal of marketing
47
(
2008
)
1
,
pp. 16-42
Persistent link: https://www.econbiz.de/10003734140
Saved in:
8
Der Fußballstar als Marke : Determinanten der Markenbildung am Beispiel von Lukas Podolski
Huber, Frank
;
Meyer, Frederik
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003627795
Saved in:
9
Audience members' goals of media use and processing of advertisements
Juntunen, Arja
-
2001
Persistent link: https://www.econbiz.de/10001565737
Saved in:
10
Tool for analyzing YouTube audience behavior in Indonesia
Indrawati
;
Herbawan, F.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 8-14)
.
2020
Persistent link: https://www.econbiz.de/10012259283
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