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Essays on pricing in Digital Business

Schneider, Holger - 2007

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Flying ahead of the airplane

Taneja, Nawal K. - 2008

Persistent link: https://www.econbiz.de/10003725838

Reinventing a business model in industrial networks : implications for customers' brand perceptions

Spieth, Patrick; Röth, Tobias; Meissner, Svenja - In: Industrial marketing management : the international … 83 (2019), pp. 275-287

Persistent link: https://www.econbiz.de/10012146630

Toward a new business model of retail industry : the role of brand experience and brand authenticity

Park, Jungkun; Hong, EunPyo; Park, Yun-na - In: Journal of retailing and consumer services 74 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014364645

Flying ahead of the airplane

Taneja, Nawal K. - 2016

1. Introduction -- 2. Monitoring uber trends -- 3. Game changing : potential airline scenarios -- 4. Are airline managements prepared? -- 5. Social networking phenomena -- 6. Building airline brands and developing loyalty -- 7. Gaining insights from non-airline brands around the world -- 8....