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Konsumentenverhalten
Brand management
17,510
Markenführung
17,096
Consumer behaviour
7,757
Markenimage
7,101
Brand image
7,011
Markenartikel
5,269
Brand
5,266
Preiswettbewerb
3,579
Price competition
3,502
Beziehungsmarketing
2,575
Relationship marketing
2,575
Theorie
2,568
Theory
2,508
Markenpolitik
2,195
Social Web
1,780
Social web
1,777
Online-Marketing
1,616
Internet marketing
1,591
Marketingmanagement
1,420
Marketing management
1,413
Deutschland
1,320
Germany
1,234
Werbewirkung
1,151
Advertising effects
1,139
Marketing
923
USA
875
Luxury goods
874
Luxusgüter
872
United States
853
Einzelhandel
832
Preismanagement
815
Werbung
814
Retail trade
813
Pricing strategy
812
Advertising
800
Duopol
670
Brand loyalty
664
Wettbewerb
663
Duopoly
660
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Online availability
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Undetermined
4,091
Free
1,240
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Article
6,375
Book / Working Paper
1,348
Journal
1
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Article in journal
5,991
Aufsatz in Zeitschrift
5,991
Aufsatz im Buch
375
Book section
375
Graue Literatur
218
Non-commercial literature
218
Working Paper
182
Arbeitspapier
172
Hochschulschrift
157
Thesis
121
Conference paper
64
Konferenzbeitrag
64
Reprint
53
Collection of articles of several authors
48
Sammelwerk
48
Aufsatzsammlung
39
Konferenzschrift
21
Case study
19
Fallstudie
19
Conference proceedings
9
Handbook
6
Handbuch
6
Collection of articles written by one author
5
Ratgeber
5
Sammlung
5
Festschrift
4
Guidebook
4
Bibliografie enthalten
3
Bibliography included
3
Lehrbuch
3
Systematic review
3
Übersichtsarbeit
3
Glossar enthalten
2
Glossary included
2
Interview
2
Textbook
2
Amtsdruckschrift
1
Beispielsammlung
1
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1
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1
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English
7,403
German
321
Polish
3
French
2
Russian
1
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Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Wiedmann, Klaus-Peter
16
Khan, Imran
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Septianto, Felix
14
Christodoulides, George
13
Dens, Nathalie
13
Park, C. Whan
13
Romaniuk, Jenni
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Casidy, Riza
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
Fournier, Susan
12
Grohmann, Bianca
12
Huber, Frank
12
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Springer Fachmedien Wiesbaden
10
Information Resources Management Association
6
National Bureau of Economic Research
5
American Marketing Association
3
Verlag Dr. Kovač
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Center for Economic Research <Tilburg>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsforschung <Köln>
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
NetLibrary, Inc
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
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Published in...
All
Journal of business research : JBR
412
The journal of product & brand management
285
The journal of brand management : an international journal
273
Journal of retailing and consumer services
252
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
Journal of the Academy of Marketing Science
55
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
50
International marketing review
48
SpringerLink / Bücher
48
Journal of marketing
47
Journal of promotion management : JPM
47
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of marketing research : JMR
36
European journal of marketing
35
Journal of international marketing
35
Journal of retailing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
International journal of contemporary hospitality management
32
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ECONIS (ZBW)
7,712
EconStor
10
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2
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1
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date (newest first)
date (oldest first)
1
Advance selling, competition and brand substitutability
Loginova, Oksana
-
2018
Persistent link: https://www.econbiz.de/10012001180
Saved in:
2
Advance selling, competition, and brand substitutability
Loginova, Oksana
-
2016
Persistent link: https://www.econbiz.de/10011759332
Saved in:
3
Branded websites and marketplace selling : competing during COVID-19
Loginova, Oksana
-
2022
Persistent link: https://www.econbiz.de/10013393494
Saved in:
4
Snob effects, exclusivity, and competition intensity
Felsch, Daniela
;
Wiese, Harald
- In:
Marketing : journal of research and management
4
(
2008
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10003709015
Saved in:
5
Price competition and store competition : store brands vs national brand
Choi, Sungchul
;
Fredj, Karima
- In:
European journal of operational research : EJOR
225
(
2013
)
1
,
pp. 166-178
Persistent link: https://www.econbiz.de/10009706132
Saved in:
6
Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele
;
Fornari, Edoardo
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
Saved in:
7
National brand and store brand price competition : who hurts whom?
Sethuraman, Raj
-
1995
Persistent link: https://www.econbiz.de/10000917641
Saved in:
8
Branded websites, marketplace selling and price competition
Loginova, Oksana
-
2021
Persistent link: https://www.econbiz.de/10012659075
Saved in:
9
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
10
Competition of consumables' original brand manufacturers and remanufacturers considering the entry of compatible manufacturers
Du, Hang
;
Wei, Lai
;
Zhu, Qinghua
- In:
European journal of operational research : EJOR
306
(
2023
)
2
,
pp. 679-692
Persistent link: https://www.econbiz.de/10014279068
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