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Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa; Li, Stella Yiyan; Zhu, John Jianjun - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
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When a smile does no good : creativity reduction among avoidance- versus approach-oriented individuals in dyadic interactions
Fujiwara, Ken; Takemura, Kosuke; Suzuki, Satoko - In: International journal of innovation management 20 (2016) 4, pp. 1640007-1-19
Persistent link: https://www.econbiz.de/10011502953
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Do the crime, always do the time? : insights into consumer-to-consumer punishment decisions
Lin, Lily; Dahl, Darren W.; Argo, Jennifer J. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 1, pp. 64-77
Persistent link: https://www.econbiz.de/10009777338
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Unleashing angst : negative mood, learning goal orientation, psychological empowerment and creative behaviour
To, March L.; Fisher, Cynthia D.; Ashkanasy, Neal M. - In: Human relations 68 (2015) 10, pp. 1601-1622
Persistent link: https://www.econbiz.de/10011375698
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Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.; Baack, Daniel W.; Till, Brian - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
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What wins awards is not always what I buy : how creative control affects authenticity and thus recognition (but not liking)
Valsesia, Francesca; Nunes, Joseph C.; Ordanini, Andrea - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 897-914
Persistent link: https://www.econbiz.de/10011489858
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Generation-C : creative consumers in a world of intellectual property rights
Kietzmann, Jan H.; Angell, Ian O. - In: International journal of technology marketing : IJTMkt 9 (2014) 1, pp. 86-98
Persistent link: https://www.econbiz.de/10010399459
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Creativity and passion between global branding and country of origin roots
Aiello, Gaetano; Donvito, Raffaele; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
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Creative consumers in impoverished situations
Beninger, Stefanie; Robson, Karen - In: International journal of business and emerging markets … 6 (2014) 4, pp. 356-370
Persistent link: https://www.econbiz.de/10010508037
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Psychological antecedents of consumer trust in CRM campaigns and donation intentions : the moderating role of creativity
Thomas, Sujo; Jadeja, Ashwin - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581929