This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and...

It is estimated that millions of packaged and unused gift items are sent to landfills every month, generating enormous amounts of waste borne by the environment. Proposing social recycling through regifting unused gift items as a probable solution, the authors proposed an integration of the norm...