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Konsumentenverhalten
Unternehmensgründung
41,071
Business start-up
37,657
Entrepreneurship
19,376
Entrepreneurship approach
18,634
Marketingmanagement
17,087
Marketing management
16,498
Markteintritt
11,489
Market entry
11,356
Theorie
8,736
Theory
8,561
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6,486
Germany
5,597
Unternehmenserfolg
5,509
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5,356
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5,198
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5,172
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4,937
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4,851
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4,711
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4,391
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4,360
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3,992
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3,806
Marketing
3,768
Consumer behaviour
2,775
Innovationsmanagement
2,364
Innovation management
2,279
Strategisches Management
2,236
Erfolgsfaktor
2,081
entrepreneurship
2,075
Welt
2,050
Relationship marketing
2,015
Beziehungsmarketing
2,005
World
1,991
Success factor
1,901
Strategic management
1,875
Unternehmensfinanzierung
1,808
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1,786
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1,705
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430
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Article
1,887
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876
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159
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156
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123
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107
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103
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79
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79
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58
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43
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43
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35
Lehrbuch
30
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30
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23
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23
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20
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20
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16
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13
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11
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10
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10
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10
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10
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8
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8
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4
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Sheth, Jagdish N.
10
Hawkins, Del I.
9
Homburg, Christian
9
Best, Roger J.
8
Gierl, Heribert
8
Ko, Eunju
8
Spann, Martin
8
Bauer, Hans H.
7
Esch, Franz-Rudolf
7
Kumar, V.
7
Melewar, T. C.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Rajagopal
7
Wiedmann, Klaus-Peter
7
Bronnenberg, Bart J.
6
Bruwer, Johan
6
Foxall, Gordon R.
6
Loureiro, Sandra Maria Correia
6
Mothersbaugh, David L.
6
Smith, N. Craig
6
Verhoef, Peter C.
6
Vrontis, Demetris
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Chintagunta, Pradeep K.
5
Gao, Tao
5
Keller, Kevin Lane
5
Krishna, Aradhna
5
MacInnis, Deborah J.
5
Martínez-López, Francisco J.
5
Nasiry, Javad
5
Pauwels, Koen
5
Rohm, Andrew J.
5
Schmidt, Klaus M.
5
Schultz, Don E.
5
Sultan, Fareena
5
Thomas, Sujo
5
Wilde, Klaus D.
5
Albers, Sönke
4
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American Marketing Association
26
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
European Society for Opinion and Marketing Research
3
Universität Mannheim
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
American Management Association
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Forschungsinstitut für Biologischen Landbau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Goethe-Universität Frankfurt am Main / Fachbereich Wirtschaftswissenschaften
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Handelshochschule Leipzig
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Harvard Graduate School of Business Administration
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Heinrich-Böll-Stiftung
1
INSEAD
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Marketing Research Congress <44, 1991, Luxembourg>
1
NABU - Naturschutzbund Deutschland
1
NetLibrary, Inc
1
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Journal of business research : JBR
74
Journal of retailing and consumer services
47
Journal of marketing communications
34
Journal of marketing
28
The journal of product & brand management
26
European journal of marketing : EJM
23
Journal of marketing management : MM
23
SpringerLink / Bücher
23
Journal of retailing
22
Journal of the Academy of Marketing Science
22
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
21
Journal of Islamic marketing : JIMA
19
Journal of strategic marketing
19
Psychology & marketing
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
The journal of consumer marketing
18
Marketing intelligence & planning
17
Business horizons
16
International journal of internet marketing and advertising : IJIMA
15
International journal of advertising : the review of marketing communications
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Springer eBook Collection
14
The journal of business & industrial marketing
14
Cogent business & management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
International journal of retail & distribution management
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Journal of marketing research : JMR
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Faculty & research / Insead : working paper series
11
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing theory and practice
11
International journal of wine business research : IJWBR
10
Journal of Islamic marketing
10
Journal of promotion management : innovations in planning and applied research
10
Management research review
10
Marketing : ZFP ; journal of research and management
10
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ECONIS (ZBW)
2,760
EconStor
4
OLC EcoSci
2
USB Cologne (EcoSocSci)
1
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1
Price as a stimulus to thank : the case for willful overpricing
Wathieu, Luc
;
Bertini, Marco
-
2005
Persistent link: https://www.econbiz.de/10003377679
Saved in:
2
The impact of low-price brands on the order of entry advantage
Wilkie, Dean C. H.
;
Johnson, Lester W.
;
White, Lesley
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 957-973
Persistent link: https://www.econbiz.de/10009576993
Saved in:
3
Von der Öko-Nische zum ökologischen Massenmarkt im Bedürfnisfeld Ernährung : Konzeption eines Forschungsprojektes
Belz, Frank
;
Schneidewind, Uwe
;
Villiger, Alex
; …
-
1997
Persistent link: https://www.econbiz.de/10000972190
Saved in:
4
Order of entry as a moderator of the effect of the marketing mix on market share
Bowman, Douglas
;
Gatignon, Hubert A.
-
1995
Persistent link: https://www.econbiz.de/10000907931
Saved in:
5
Competing with copycats when customers are strategic
Pun, Hubert
;
DeYong, Gregory D.
- In:
Manufacturing & service operations management : M & SOM
19
(
2017
)
3
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011738558
Saved in:
6
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
7
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Breugelmans, Els
;
Breiner, Florian
;
Scheiner, Christian W.
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
8
Building a compelling underdog consumption experience
Gao, Tao
;
McGinnis, Lee Phillip
- In:
Journal of small business strategy
30
(
2020
)
2
,
pp. 93-105
Persistent link: https://www.econbiz.de/10012265446
Saved in:
9
New venture branding : brand orientation, brand elements and growth
Perkins, Robert D.
;
Seals, Samantha R.
- In:
International journal of business
27
(
2022
)
4
,
pp. 1-23
Persistent link: https://www.econbiz.de/10013500648
Saved in:
10
Rezensionen und Kundenempfehlungen als Marketinginstrumente neu gegründeter Buchverlage
Tettinger, Christoph
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400465
Saved in:
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