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Konsumentenverhalten
Marktforschung
56
Market research
50
Consumer behaviour
34
Theorie
33
Theory
33
Marketing theory
29
Marketingtheorie
29
Marketing
24
USA
13
United States
13
International marketing
12
Relationship marketing
12
Beziehungsmarketing
11
Marketingforschung
11
Naresh K. Malhotra
11
Marketing management
10
Marketingmanagement
10
Social Web
8
Social web
8
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7
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7
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7
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6
Lieferantenmanagement
6
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6
Supplier relationship management
6
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5
Internationales Marketing
5
Marketing research
5
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Structural equation model
5
Strukturgleichungsmodell
5
Verbraucher
5
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Bank
4
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25
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1
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English
32
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Malhotra, Naresh K.
20
Kim, Sung S.
10
Agarwal, James
3
Ma, Xiao
3
Sheth, Jagdish N.
3
Choi, Ben C. F.
2
Dash, Satyabhushan
2
Jain, Arun K.
2
Jiang, Zhenhui
2
Khansa, Lara
2
Maity, Moutusy
2
Mishra, Abhishek
2
Morris, James G.
2
Patil, Ashutosh
2
Pinson, Christian
2
Ray, Soumya
2
Agrarwal, James
1
Alpert, Frank
1
Chai, Joe Choon Yean
1
Chiang, Jeongwen
1
Craig, C. S.
1
Crecelius, Andrew T.
1
Cyr, Dianne J.
1
Das, Gopal
1
Dash, Satyabhusan
1
Dass, Mayukh
1
Deng, Yun
1
Gopalakrishna, Srinath
1
Hou, Jinghui
1
Jacoby, Jacob
1
Jain, Avinash
1
Johar, Gita V.
1
Kim, Keehyung
1
Kim, Sang Soo
1
Kim, Seung Hyun
1
Kim, Sung
1
Kim, Yonghee
1
King, Tracey M.
1
Lee, Ji Ye
1
Liginlal, Divakaran
1
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Information systems research : ISR
4
Journal of management information systems : JMIS
4
Journal of business research : JBR
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of retailing
2
Legends in marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
European journal of marketing
1
Fundamentals of marketing research ; Vol. 4
1
International journal of consumer studies
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
Legends in consumer behavior
1
Management information systems : mis quarterly
1
Management international review : mir ; journal of international business
1
Nonprofit management & leadership
1
The journal of brand management : an international journal
1
The nature and scope of marketing research
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ECONIS (ZBW)
32
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1
Internet users' information privacy concerns (IUIPC) : the construct, the scale, and a causal model
Malhotra, Naresh K.
;
Kim, Sung S.
;
Agrarwal, James
-
2007
Persistent link: https://www.econbiz.de/10003540684
Saved in:
2
Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh
;
Malhotra, Naresh K.
;
Maity, Moutusy
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
Saved in:
3
Personal reflections on my research contribution to marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
4
Consumer behavior : attitude, intention, and choice behavior
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299922
Saved in:
5
Consumer behavior : information processing and decision making
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299927
Saved in:
6
Out of dedication or constraint? : a dual model of post-adoption phenomena and its emperical test in the context of online services
Kim, Sung S.
;
Son, Jai-yeol
- In:
Management information systems : mis quarterly
33
(
2009
)
1
,
pp. 49-70
Persistent link: https://www.econbiz.de/10003808190
Saved in:
7
Online users' switching costs : their nature and formation
Ray, Soumya
;
Kim, Sung S.
;
Morris, James G.
- In:
Information systems research : ISR
23
(
2012
)
1
,
pp. 197-213
Persistent link: https://www.econbiz.de/10009522762
Saved in:
8
Embarrassing exposures in online social networks : an integrated perspective of privacy invasion and relationship bonding
Choi, Ben C. F.
;
Jiang, Zhenhui
;
Xiao, Bo
;
Kim, Sung S.
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 675-694
Persistent link: https://www.econbiz.de/10011420767
Saved in:
9
Impact of prior reviews on the subsequent review process in reputation systems
Ma, Xiao Sean
;
Khansa, Lara
;
Deng, Yun
;
Kim, Sung S.
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
3
,
pp. 279-310
Persistent link: https://www.econbiz.de/10010358061
Saved in:
10
The central role of engagement in online communities
Ray, Soumya
;
Kim, Sung S.
;
Morris, James G.
- In:
Information systems research : ISR
25
(
2014
)
3
,
pp. 528-546
Persistent link: https://www.econbiz.de/10010469113
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