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Konsumentenverhalten
Marktforschung
56
Market research
50
Theorie
33
Theory
33
Consumer behaviour
32
Marketing theory
29
Marketingtheorie
29
Marketing
24
USA
13
United States
13
International marketing
12
Marketingforschung
11
Naresh K. Malhotra
11
Marketing management
10
Marketingmanagement
10
Relationship marketing
10
Beziehungsmarketing
9
Social Web
8
Social web
8
Innovation
7
B-to-B-Marketing
6
Business-to-business marketing
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Scientific method
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6
Wissenschaftliche Methode
6
Bibliometrics
5
Bibliometrie
5
Conjoint analysis
5
Conjoint-Analyse
5
Dienstleistungsqualität
5
India
5
Internationales Marketing
5
Lieferantenmanagement
5
Marketing research
5
Structural equation model
5
Strukturgleichungsmodell
5
Supplier relationship management
5
Verbraucher
5
Bank
4
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25
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5
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24
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24
Reprint
3
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1
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1
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1
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1
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1
Graue Literatur
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1
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English
30
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Malhotra, Naresh K.
19
Kim, Sung S.
9
Agarwal, James
3
Ma, Xiao
3
Sheth, Jagdish N.
3
Choi, Ben C. F.
2
Dash, Satyabhushan
2
Jain, Arun K.
2
Jiang, Zhenhui
2
Khansa, Lara
2
Maity, Moutusy
2
Mishra, Abhishek
2
Morris, James G.
2
Pinson, Christian
2
Ray, Soumya
2
Alpert, Frank
1
Chai, Joe Choon Yean
1
Chiang, Jeongwen
1
Craig, C. S.
1
Cyr, Dianne J.
1
Das, Gopal
1
Dash, Satyabhusan
1
Dass, Mayukh
1
Deng, Yun
1
Hou, Jinghui
1
Jacoby, Jacob
1
Jain, Avinash
1
Johar, Gita V.
1
Kim, Keehyung
1
Kim, Sang Soo
1
Kim, Seung Hyun
1
Kim, Sung
1
Kim, Yonghee
1
King, Tracey M.
1
Lee, Ji Ye
1
Liginlal, Divakaran
1
Lu, Wei
1
Ma, Xiao Sean
1
Miller, Gina L.
1
Ndubisi, Nelson Oly
1
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Information systems research : ISR
4
Journal of management information systems : JMIS
4
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of retailing
2
Legends in marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
European journal of marketing
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
Legends in consumer behavior
1
Management information systems : mis quarterly
1
Management international review : mir ; journal of international business
1
Nonprofit management & leadership
1
The journal of brand management : an international journal
1
The nature and scope of marketing research
1
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ECONIS (ZBW)
30
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1
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10
of
30
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articles prioritized
date (newest first)
date (oldest first)
1
Personal reflections on my research contribution to marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
2
Consumer behavior : attitude, intention, and choice behavior
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299922
Saved in:
3
Consumer behavior : information processing and decision making
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299927
Saved in:
4
Out of dedication or constraint? : a dual model of post-adoption phenomena and its emperical test in the context of online services
Kim, Sung S.
;
Son, Jai-yeol
- In:
Management information systems : mis quarterly
33
(
2009
)
1
,
pp. 49-70
Persistent link: https://www.econbiz.de/10003808190
Saved in:
5
Online users' switching costs : their nature and formation
Ray, Soumya
;
Kim, Sung S.
;
Morris, James G.
- In:
Information systems research : ISR
23
(
2012
)
1
,
pp. 197-213
Persistent link: https://www.econbiz.de/10009522762
Saved in:
6
Embarrassing exposures in online social networks : an integrated perspective of privacy invasion and relationship bonding
Choi, Ben C. F.
;
Jiang, Zhenhui
;
Xiao, Bo
;
Kim, Sung S.
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 675-694
Persistent link: https://www.econbiz.de/10011420767
Saved in:
7
Impact of prior reviews on the subsequent review process in reputation systems
Ma, Xiao Sean
;
Khansa, Lara
;
Deng, Yun
;
Kim, Sung S.
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
3
,
pp. 279-310
Persistent link: https://www.econbiz.de/10010358061
Saved in:
8
The central role of engagement in online communities
Ray, Soumya
;
Kim, Sung S.
;
Morris, James G.
- In:
Information systems research : ISR
25
(
2014
)
3
,
pp. 528-546
Persistent link: https://www.econbiz.de/10010469113
Saved in:
9
Online gambling behavior : the impacts of cumulative outcomes, recent outcomes, and prior use
Ma, Xiao
;
Kim, Seung Hyun
;
Kim, Sung S.
- In:
Information systems research : ISR
25
(
2014
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10010469114
Saved in:
10
Understanding members' active participation in online question-and-answer communities : a theory and empirical analysis
Khansa, Lara
;
Ma, Xiao
;
Liginlal, Divakaran
;
Kim, Sung S.
- In:
Journal of management information systems : JMIS
32
(
2015
)
2
,
pp. 162-203
Persistent link: https://www.econbiz.de/10011409414
Saved in:
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