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Konsumentenverhalten
Schätzung
131,177
Estimation
125,045
Innovation
93,119
Theorie
41,300
Theory
40,347
Deutschland
24,469
USA
24,220
United States
23,044
Germany
21,671
Innovationsmanagement
21,207
Innovation management
20,539
Welt
18,100
World
17,423
Marketingmanagement
17,148
Marketing management
16,557
Taiwan
14,189
innovation
13,185
Wirtschaftswachstum
12,018
Technischer Fortschritt
11,783
Economic growth
11,404
Technological change
11,007
EU-Staaten
9,842
EU countries
9,361
Börsenkurs
9,235
Consumer behaviour
9,120
Share price
9,045
Volatilität
8,835
China
8,784
Volatility
8,658
Kapitaleinkommen
8,343
Capital income
8,319
Werbewirkung
8,022
Advertising effects
7,795
Wirkungsanalyse
7,771
Unternehmenserfolg
7,536
Impact assessment
7,528
Technologiepolitik
7,505
Firm performance
7,447
Technology policy
7,375
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3,431
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1,873
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Article
6,364
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2,740
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7
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Article in journal
5,858
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5,858
Graue Literatur
840
Non-commercial literature
840
Working Paper
733
Arbeitspapier
649
Aufsatz im Buch
497
Book section
497
Hochschulschrift
478
Thesis
388
Collection of articles of several authors
119
Sammelwerk
119
Aufsatzsammlung
76
Conference paper
65
Konferenzbeitrag
65
Bibliografie enthalten
64
Bibliography included
64
Collection of articles written by one author
51
Sammlung
51
Konferenzschrift
49
Lehrbuch
34
Textbook
33
Case study
31
Fallstudie
31
Conference proceedings
23
Reprint
20
Ratgeber
13
Guidebook
12
Handbook
11
Handbuch
11
Glossar enthalten
10
Glossary included
10
Market information
6
Marktinformation
6
Forschungsbericht
5
Systematic review
5
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English
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German
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14
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Russian
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Gierl, Heribert
34
Huber, Frank
32
Bauer, Hans H.
25
Septianto, Felix
25
Pelsmacker, Patrick de
24
Dens, Nathalie
20
Diehl, Sandra
17
Cherchye, Laurens
16
Vermeulen, Frederic
16
Eisend, Martin
15
Esch, Franz-Rudolf
15
Pauwels, Koen
15
Regier, Stefanie
15
Seru, Amit
15
Dwivedi, Yogesh Kumar
14
Rock, Bram de
14
Ko, Eunju
13
Rosengren, Sara
13
Sommer, Martin
13
Taylor, Charles Raymond
13
Bang Nguyen Viet
12
Boerman, Sophie C.
12
Dahlén, Micael
12
Kareklas, Ioannis
12
Melewar, T. C.
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Torres, Ivonne M.
12
Dubé, Jean-Pierre
11
Gröppel-Klein, Andrea
11
Heidenreich, Sven
11
Matthes, Jörg
11
Matvos, Gregor
11
Sheth, Jagdish N.
11
Spann, Martin
11
Wu, Linwan
11
Yoon, Sukki
11
Zúñiga, Miguel Ángel
11
Abaluck, Jason
10
Choi, Yung Kyun
10
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National Bureau of Economic Research
52
American Marketing Association
26
Springer Fachmedien Wiesbaden
10
Books on Demand GmbH <Norderstedt>
5
Information Resources Management Association
4
European Society for Opinion and Marketing Research
3
USA / Bureau of Foreign and Domestic Commerce
3
Christian-Albrechts-Universität zu Kiel / Institut für Ernährungswirtschaft und Verbrauchslehre
2
Deutschland / Bundeswehr / Universität Hamburg
2
Erasmus Research Institute of Management
2
Federal Reserve Bank of New York
2
Harvard Graduate School of Business Administration
2
IGI Global
2
Logos Verlag Berlin
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universität Mannheim
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
American Management Association
1
Association of National Advertisers
1
Athens Institute for Education and Research
1
Avrim Lazar and Associates
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bonn Graduate School of Economics
1
Bundesverband des Deutschen Textil-Einzelhandels
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Campus Verlag
1
Canadian Center of Science and Education <Toronto>
1
Center for Economic Research <Tilburg>
1
Centre for Economic Performance
1
Chambre de commerce et d'industrie de Paris
1
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Journal of business research : JBR
263
Journal of marketing communications
162
Journal of retailing and consumer services
150
International journal of advertising : the review of marketing communications
149
Psychology & marketing
93
International journal of advertising : the quarterly review of marketing communications
91
Journal of promotion management : innovations in planning and applied research
75
International journal of internet marketing and advertising : IJIMA
70
Asia Pacific journal of marketing and logistics
64
Journal of promotion management : JPM
64
Journal of advertising research
63
The journal of product & brand management
63
European journal of marketing : EJM
59
Journal of marketing
57
Journal of marketing research : JMR
57
Marketing letters : a journal of research in marketing
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Marketing intelligence & planning
54
International journal of hospitality management
53
Working paper / National Bureau of Economic Research, Inc.
53
NBER working paper series
52
The journal of brand management : an international journal
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
The journal of consumer marketing
50
Journal of advertising : official publication of the American Academy of Advertising
47
NBER Working Paper
46
Journal of the Academy of Marketing Science
44
SpringerLink / Bücher
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
International journal of consumer studies
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Journal of marketing management : MM
39
Journal of international consumer marketing
37
Gabler Edition Wissenschaft
36
Journal of retailing
35
Marketing : ZFP ; journal of research and management
35
Technological forecasting & social change : an international journal
35
European journal of marketing
33
Cogent business & management
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
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ECONIS (ZBW)
9,016
EconStor
89
USB Cologne (EcoSocSci)
4
OLC EcoSci
2
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1
Die Signalwirkung des Vorankündigungsaufwandes und von Patentinformationen in kundenorientierten Produkt-Vorankündigungen
Ernst, Holger
;
Schnoor, Anje
-
1999
Persistent link: https://www.econbiz.de/10001522945
Saved in:
2
Die Signalwirkung des Vorankündigungsaufwandes und von Patentinformationen in kundenorientierten Produkt-Vorankündigungen
Ernst, Holger
;
Schnoor, Anje
-
1999
Persistent link: https://www.econbiz.de/10011734862
Saved in:
3
Kundenorientiertes Qualitäts-Signaling : eine Übertragung auf Signaling in Produkt-Vorankündigungen
Schnoor, Anje
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013429628
Saved in:
4
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
5
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
6
Consumer perspectives on the ethics of an array of technology-based marketing strategies : an exploratory study
Fullerton, Sam
;
Brooksbank, Roger
;
Neale, Larry
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1079-1096
Persistent link: https://www.econbiz.de/10011796576
Saved in:
7
An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing
Wei, Mei-Ling
;
Fischer, Eileen
;
Main, Kelley J.
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 34-44
Persistent link: https://www.econbiz.de/10003717274
Saved in:
8
Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003754335
Saved in:
9
A resource-matching based view of sponsorship information processing
Deitz, George D.
;
Myers, Susan Wesson
;
Markley, Melissa
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10003862208
Saved in:
10
Marketing hedonics : toward a psychoanalysis of advertising response
Oswald, Laura R.
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 107-131
Persistent link: https://www.econbiz.de/10003980291
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