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Design and a deep customer insight approach to innovation
Price, Rebecca; Wrigley, Cara - In: Journal of international consumer marketing 28 (2016) 2, pp. 92-105
Persistent link: https://www.econbiz.de/10011459996
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HR in collaborative innovation with customers : role, alignment and challenges
Greer, Charles R.; Stevens, Charles D. - In: The international journal of human resource management 26 (2015) 20, pp. 2569-2593
Persistent link: https://www.econbiz.de/10011413921
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Innovation, insight and trust : customer experience excellence delivered responsibly in a digital world
Heffner, Mike; Mettrick, Guy - In: Journal of digital banking 4 (2020) 4, pp. 351-363
Persistent link: https://www.econbiz.de/10012305074
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Customization : innovation when off-the-shelf is out of the question
Stamatović, Milan; Jovičić, Aleksandar; Parojčić, … - In: Facta Universitatis / University of Niš : the … 17 (2020) 2, pp. 141-155
Persistent link: https://www.econbiz.de/10012267049
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Co-creating a wine : a dyadic approach to consumer experiental value and SME value creation
Garcia, Karine; Aurier, Philippe; Rodhain, Angélique - In: International journal of entrepreneurship and small business 36 (2019) 3, pp. 274-291
Persistent link: https://www.econbiz.de/10012058220
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Can beacons be a source of inspiration for banks to increase sales and improve customer experience?
Moysan, Yvon; Paparoidamis, Nicholas G. - In: Journal of digital banking 1 (2016/2017) 1, pp. 53-61
Persistent link: https://www.econbiz.de/10011638693
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The role of innovation on Indian retail industry
Khaled, Amgad S.; Ahmed, Salma; Yahya, Ali Thabit; … - In: International journal of business innovation and … 23 (2020) 4, pp. 435-452
Persistent link: https://www.econbiz.de/10012507085
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The relationship among image, satisfaction and loyalty : innovative factor of competitiveness for shopping centers
Abrudan, Ioana-Nicoleta; Plăiaş, Ioan; Dabija, Dan … - In: Amfiteatru economic : an economic and business research … 17 (2015) 39, pp. 536-552
evolution in the competitiveness and performance of the centers is increasingly linked to the success in the innovation of … the present research is to study the influence of innovation activities through the image components on behavioural …
Persistent link: https://www.econbiz.de/10011820728
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Three types of firm-related online communities
Kornum, Niels - In: Strategic market creation : a new perspective on …, (pp. 337-361). 2008
Persistent link: https://www.econbiz.de/10003732372
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Consumers' participation in market co-creation : how gay consumers impact on marketing strategies through consumer society
Podestà, Stefano; Visconti, Luca M. - In: Strategic market creation : a new perspective on …, (pp. 389-411). 2008
Persistent link: https://www.econbiz.de/10003732378