//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Should Lilypad's hotels be mar...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Brand management
72
Markenführung
72
Marketingmanagement
48
Marketing management
41
Markenartikel
39
Brand image
33
Markenimage
33
Brand
32
Consumer behaviour
29
Marketing
28
Hotel industry
17
Hotellerie
17
Marketing theory
16
Marketingtheorie
16
USA
14
United States
14
Theorie
13
Theory
13
Markenpolitik
12
Strategisches Management
11
Brand extension
10
Markentransfer
10
Beziehungsmarketing
9
Relationship marketing
9
Advertising
8
Brand architecture
8
Werbung
8
Markenarchitektur
7
Wettbewerbsstrategie
7
Competitive strategy
6
Product management
6
Produktmanagement
6
Corporate reputation
5
Firmenimage
5
Management
5
Strategic management
5
B-to-B-Marketing
4
Brand equity
4
Branding
4
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
24
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Aufsatz im Buch
7
Book section
7
Reprint
6
Graue Literatur
2
Non-commercial literature
2
Arbeitspapier
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Hochschulschrift
1
Sammelwerk
1
Sammlung
1
Thesis
1
Working Paper
1
more ...
less ...
Language
All
English
29
Author
All
Keller, Kevin Lane
28
Lehmann, Donald R.
5
Heckler, Susan E.
3
Houston, Michael J.
3
Aaker, David A.
2
Farley, John U.
2
Golmohammadi, Alireza
2
Rajavi, Koushyar
2
Sood, Sanjay
2
Avery, Jill
1
Bettman, James R.
1
Bloom, Paul N.
1
Bridges, Sheri
1
Dev, Chekitan S.
1
Erling Olsen, Lars
1
Fiske, Susan T.
1
Hamilton, Rebecca W.
1
Hoeffler, Steve
1
John, Deborah Roedder
1
Kervyn, Nicolas
1
Malone, Chris
1
Meling Samuelsen, Bendik
1
Meyer, Robert J.
1
Meza, Carlos E. Basurto
1
Parker, Jeffrey R.
1
Rust, Roland T.
1
Schleicher, Martin G.
1
Sheth, Jagdish N.
1
Smith, Robert W.
1
Staelin, Richard
1
Sujan, Mita
1
more ...
less ...
Published in...
All
Measuring and managing brands
3
Brand management ; Vol. 2
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Marketing letters : a journal of research in marketing
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 3
1
Financial Times handbook of management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of international marketing
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Legends in consumer behavior
1
MIT sloan management review
1
Marketing-mix strategies - product strategy and promotion strategy
1
more ...
less ...
Source
All
ECONIS (ZBW)
29
Showing
1
-
10
of
29
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Which feature increase customer retention?
Hamilton, Rebecca W.
;
Rust, Roland T.
;
Dev, Chekitan S.
- In:
MIT sloan management review
58
(
2017
)
2
,
pp. 79-84
Persistent link: https://www.econbiz.de/10011628560
Saved in:
2
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
3
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
4
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
5
Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
6
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
7
Consumer brand relationships : foreword
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 365
Persistent link: https://www.econbiz.de/10010410685
Saved in:
8
The brand report card
Keller, Kevin Lane
- In:
Financial Times handbook of management
,
(pp. 452-456)
.
2001
Persistent link: https://www.econbiz.de/10002988429
Saved in:
9
Memory factors in advertising : the effect of advertising retrieval cues on brand evaluations
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10001068360
Saved in:
10
Consumer research insights on brands and branding : a JCR curation
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->