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Essentials of global marketing
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Konsumentenverhalten
Internationales Marketing
5,813
International marketing
5,713
Multinationales Unternehmen
781
Marketingmanagement
764
Consumer behaviour
763
Marketing management
743
Transnational corporation
716
Brand management
629
Markenführung
616
Welt
604
World
601
Globalization
561
Globalisierung
527
Export
456
Deutschland
447
International market entry
445
Internationaler Markteintritt
445
USA
441
Theorie
421
Theory
416
United States
410
Germany
401
Brand image
353
SME
349
KMU
347
Markenimage
345
Marketing
331
China
330
Kulturelle Identität
272
Cultural identity
270
Unternehmenserfolg
240
Firm performance
239
Brand
215
Markenartikel
211
Schwellenländer
210
Emerging economies
207
Interkulturelles Management
195
Strategisches Management
193
Advertising
191
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Online availability
All
Undetermined
288
Free
50
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Article
532
Book / Working Paper
157
Journal
3
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All
Article in journal
475
Aufsatz in Zeitschrift
475
Aufsatz im Buch
59
Book section
59
Collection of articles of several authors
33
Sammelwerk
33
Hochschulschrift
26
Thesis
24
Graue Literatur
20
Non-commercial literature
20
Aufsatzsammlung
19
Reprint
10
Arbeitspapier
8
Konferenzschrift
8
Working Paper
8
Case study
7
Fallstudie
7
Lehrbuch
6
Textbook
6
Bibliografie enthalten
5
Bibliography included
5
Conference paper
3
Conference proceedings
3
Konferenzbeitrag
3
Systematic review
2
Übersichtsarbeit
2
Amtsdruckschrift
1
Bibliografie
1
Collection of articles written by one author
1
Company information
1
Fallstudiensammlung
1
Firmeninformation
1
Forschungsbericht
1
Government document
1
Guidebook
1
Ratgeber
1
Sammlung
1
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Language
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English
654
German
39
French
1
Dutch
1
Author
All
Diamantopoulos, Adamantios
12
Mooij, Marieke K. de
12
Cleveland, Mark
9
Laroche, Michel
8
Steenkamp, Jan-Benedict E. M.
7
Alden, Dana
6
Manrai, Ajay K.
6
Westjohn, Stanford A.
6
Davvetas, Vasileios
5
Jakubanecs, Alexander
5
Magnusson, Peter
5
Nijssen, E. J.
5
Samiee, Saeed
5
Strebinger, Andreas
5
Teng, Lefa
5
Batra, Rajeev
4
Jin, Byoungho
4
Klein, Kristina
4
Krafft, Manfred
4
Kumar, V.
4
Papadopoulos, Nicolas G.
4
Riefler, Petra
4
Supphellen, Magne
4
Taylor, Charles Raymond
4
Ahlert, Dieter
3
Alserhan, Baker Ahmad
3
Bardhi, Fleura
3
Barrio-García, Salvador del
3
Bartikowski, Boris
3
Belk, Russell W.
3
Berentzen, Johannes
3
Bruno, Pascal
3
Chiu, Chi-yue
3
Coulter, Robin A.
3
Dens, Nathalie
3
Farhangmehr, Minoo
3
Grudecka, Anna
3
Guo, Xiaoling
3
Halkias, Georgios
3
Horn, Sierk
3
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Institution
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IGI Global
4
American Marketing Association
2
AMA Summer Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Athens Institute for Education and Research
1
Center for International Research in Consumers Location and Their Environments
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
European Marketing Academy
1
Helmut-Schmidt-Universität
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Handelsmanagement und Netzwerkmarketing <Münster (Westf)>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Jung von Matt AG <Hamburg>
1
Robert Schuman Centre for Advanced Studies
1
Russell Sage Foundation
1
UNCTAD
1
Universität St. Gallen / Institut für Marketing
1
htp St. Gallen Managementberatung AG
1
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Published in...
All
International marketing review
49
Journal of international marketing
39
Journal of business research : JBR
38
Journal of global marketing
24
Journal of international consumer marketing
23
Asia Pacific journal of marketing and logistics
14
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
12
The journal of brand management : an international journal
10
International journal of advertising : the quarterly review of marketing communications
7
Journal of euromarketing
7
SpringerLink / Bücher
7
The journal of product & brand management
7
Cross-cultural and critical perspectives on brands
6
Journal of retailing and consumer services
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
International business review : the official journal of the European International Business Academy
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of strategic marketing
5
European journal of marketing : EJM
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of business and emerging markets : IJBEM
4
International journal of business and globalisation : IJBG
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing management : MM
4
Journal of promotion management : JPM
4
Qualitative market research : an international journal
4
The journal of consumer marketing
4
IMADI.net-Projektbericht
3
Psychology & marketing
3
Research in consumer behavior
3
Springer eBook Collection
3
AMS review : official publication of the Academy of Marketing Science
2
Advances in international marketing
2
Business horizons
2
Corporate reputation review : an international journal
2
Cross cultural management : an international journal
2
Direct marketing : an international journal
2
Dresdner Beiträge zur Betriebswirtschaftslehre
2
Entrepreneurial business and economics review : EBER
2
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Source
All
ECONIS (ZBW)
689
OLC EcoSci
3
Showing
1
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of
692
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date (oldest first)
1
Decontextualizing consumer animosity
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of global marketing
28
(
2015
)
2
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011284959
Saved in:
2
Cosmopolitanism : concept and measurement
Saran, Anshu
;
Kalliny, Morris
- In:
Journal of global marketing
25
(
2012
)
5
,
pp. 282-291
Persistent link: https://www.econbiz.de/10009756663
Saved in:
3
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
4
Consumer social responsibility : is it a new barrier for international marketers?
Ma, Jieqiong
;
Yang, Jie
;
Kaliny, Morris
;
Roy, Douglas
- In:
International journal of business environment : IJBE
7
(
2015
)
3
,
pp. 242-261
Persistent link: https://www.econbiz.de/10011534316
Saved in:
5
The role of mindfulness in responseto product cues and marketing communication
Bayraktar, Ahmet
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
International journal of business environment : IJBE
7
(
2015
)
4
,
pp. 347-372
Persistent link: https://www.econbiz.de/10011541341
Saved in:
6
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
Saved in:
7
The nature of country of origin effect : exploring COO effect on Arçelik A.S.
Öngel, Volkan
;
Öngel, Elif
-
2014
Persistent link: https://www.econbiz.de/10011293719
Saved in:
8
Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
Saved in:
9
Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
Saved in:
10
The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep
;
Allan, Mamoon
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
Saved in:
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