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The 2013 Customer Intimacy Index
Wood, Andy - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 64-70
Persistent link: https://www.econbiz.de/10010256405
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A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon; Andrews, Lynda - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
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Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness
Vafainia, Saeid; Breugelmans, Els; Bijmolt, Tammo H. A. - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 62-80
Persistent link: https://www.econbiz.de/10011997998
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The effects of channel experiences and direct marketing on customer retention in multichannel settings
Chang, Chun-Wei; Zhang, Jonathan Z. - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 70-90
Persistent link: https://www.econbiz.de/10011615980
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Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country
Poon, Patrick; Albaum, Gerald S.; Yin, Cheng-Yue - In: International journal of retail & distribution management 45 (2017) 3, pp. 328-342
Persistent link: https://www.econbiz.de/10011640130
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Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda; Verhoef, Peter C.; Fok, Dennis; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
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Consumer trust in internet marketing and direct selling in China
Poon, Patrick; Albaum, Gerald S. - In: Journal of relationship marketing : innovations and … 18 (2019) 3, pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
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Performance of direct mail in building customer loyalty in Greek automotive sector during the financial crisis
Malliari, Lila; Sirkeci, Ibrahim - In: International journal of business performance management 18 (2017) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10011725665
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A data mining framework for targeted category promotions
Reutterer, Thomas; Hornik, Kurt; March, Nicolas; … - In: Journal of business economics : JBE 87 (2017) 3, pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
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Digital channels for building collaborative consumption communities
Garrett, Alex; Straker, Karla; Wrigley, Cara - In: Journal of research in interactive marketing : … 11 (2017) 2, pp. 160-184
Persistent link: https://www.econbiz.de/10011760766