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Product order affects consumer preferences for variety bundles
Mittelman, Mauricio; Andrade, Eduardo B. - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 869-884
Persistent link: https://www.econbiz.de/10011708553
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Enhancing electronic markets for industrial services by trust features
Bauer, Wolfgang; Dorn, Jürgen; Pryakhin, Ivan - In: New insights on trust in business-to-business …, (pp. 53-86). 2019
Persistent link: https://www.econbiz.de/10012405458
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Promotional bundles and consumers' price judgments : when the best things in life are not free
Kamins, Michael A.; Folkes, Valerie S.; Fedorikhin, … - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 660-670
Persistent link: https://www.econbiz.de/10003919327
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Complementarities and the demand for home broadband internet services
Liu, Hongju; Chintagunta, Pradeep K.; Zhu, Ting - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 701-720
Persistent link: https://www.econbiz.de/10008652618
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Using a discrete choice model to identify consumer meal preferences within a prix fixe menu
Myung, Eunha - 2005
Persistent link: https://www.econbiz.de/10003966621
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The effect of unrelated supporting service quality on consumer delight, satisfaction, and repurchase intentions
Wang, Xuehua - In: Journal of service research : JSR 14 (2011) 2, pp. 149-163
Persistent link: https://www.econbiz.de/10009266747
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How promotional frames affect upgrade intentions
Liu, Hsin-hsien - In: Journal of economic psychology : research in economic … 39 (2013), pp. 237-248
Persistent link: https://www.econbiz.de/10010236127
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Price transparency of bundled vacation packages
Tanford, Sarah; Erdem, Mehmet; Baloglu, Seyhmus - In: Journal of hospitality & tourism research : JHTR ; the … 35 (2011) 2, pp. 213-234
Persistent link: https://www.econbiz.de/10009127642
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Bundling sequentially released durable goods
Cabral, Luís M. B.; Natividad, Gabriel - In: The journal of industrial economics 70 (2022) 2, pp. 347-370
Persistent link: https://www.econbiz.de/10013384668