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Konsumentenverhalten
USA
327,480
United States
290,375
Theorie
41,498
Theory
40,939
Markenführung
17,000
Brand management
16,978
Schätzung
16,943
Estimation
16,132
Deutschland
13,570
Consumer behaviour
12,486
Großbritannien
11,398
Germany
11,244
Japan
9,865
EU-Staaten
9,818
United Kingdom
9,654
EU countries
9,404
Markenartikel
9,114
Vereinigte Staaten
8,740
Geldpolitik
8,305
Brand
8,020
Monetary policy
7,919
Welt
7,824
World
7,608
Markenimage
7,561
Vergleich
7,471
Brand image
7,416
Börsenkurs
7,277
Kanada
7,172
Share price
7,145
Comparison
7,102
Wirkungsanalyse
6,631
Canada
6,604
Impact assessment
6,445
Konjunktur
5,978
Business cycle
5,671
Wirtschaftswachstum
5,407
Finanzkrise
5,246
Produktivität
5,180
Kapitaleinkommen
5,153
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Undetermined
4,911
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1,788
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Article
9,843
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2,709
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18
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Article in journal
9,086
Aufsatz in Zeitschrift
9,086
Graue Literatur
946
Non-commercial literature
946
Working Paper
847
Arbeitspapier
780
Aufsatz im Buch
728
Book section
728
Hochschulschrift
340
Thesis
277
Collection of articles of several authors
107
Sammelwerk
107
Conference paper
85
Konferenzbeitrag
85
Reprint
83
Aufsatzsammlung
70
Collection of articles written by one author
51
Sammlung
51
Case study
45
Fallstudie
45
Lehrbuch
38
Textbook
36
Konferenzschrift
32
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25
Bibliography included
25
Amtsdruckschrift
17
Government document
17
Systematic review
15
Übersichtsarbeit
15
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14
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14
Glossary included
14
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11
Guidebook
10
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7
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7
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5
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5
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5
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3
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English
12,065
German
487
French
20
Polish
5
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2
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1
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1
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1
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1
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Phau, Ian
37
Han, Heesup
35
Loureiro, Sandra Maria Correia
32
Dawes, John
26
Ko, Eunju
26
Melewar, T. C.
25
Sarkar, Abhigyan
24
Keller, Kevin Lane
23
Huber, Frank
22
Bang, Nguyen
21
Lusk, Jayson L.
21
Wiedmann, Klaus-Peter
21
Diamantopoulos, Adamantios
20
MacInnis, Deborah J.
20
Guzman, Francisco
19
Stavins, Joanna
19
Veloutsou, Cleopatra
19
Bronnenberg, Bart J.
18
Dubé, Jean-Pierre
18
Gázquez-Abad, Juan Carlos
18
Hollebeek, Linda D.
18
Japutra, Arnold
18
Romaniuk, Jenni
18
Sarkar, Juhi Gahlot
18
Schuh, Scott
18
Sung, Yongjun
18
Bauer, Hans H.
17
Fetscherin, Marc
17
Fournier, Susan
17
Hildebrandt, Lutz
17
Jang, Soocheong
17
Martínez-López, Francisco J.
17
McFadden, Daniel
17
Park, Jungkun
17
Bagozzi, Richard P.
16
Goldsmith, Ronald E.
16
Park, C. Whan
16
Paul, Justin
16
Winter, Joachim
16
Agarwal, Sumit
15
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National Bureau of Economic Research
55
Springer Fachmedien Wiesbaden
12
American Marketing Association
11
Information Resources Management Association
7
Verlag Dr. Kovač
5
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
IGI Global
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Europäische Kommission
2
Federal Reserve Bank of New York
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
INSEAD
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
USA / Economic Research Service
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
American Management Asssociations
1
Athens Institute for Education and Research
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Centre of Policy Studies
1
Columbia University / Bureau of Applied Social Research
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
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Published in...
All
Journal of business research : JBR
493
Journal of retailing and consumer services
341
The journal of brand management : an international journal
298
The journal of product & brand management
298
Working paper / National Bureau of Economic Research, Inc.
248
Journal of consumer research : JCR ; an interdisciplinary bimonthly
181
Psychology & marketing
167
International journal of hospitality management
125
Journal of fashion marketing and management
108
Asia Pacific journal of marketing and logistics
100
European journal of marketing : EJM
96
Journal of international consumer marketing
91
The journal of consumer marketing
87
International journal of consumer studies
83
Journal of marketing communications
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
Journal of the Academy of Marketing Science
73
Journal of marketing
67
Marketing intelligence & planning
67
International journal of retail & distribution management
65
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
64
Journal of strategic marketing
63
Marketing letters : a journal of research in marketing
63
Journal of promotion management : JPM
61
International journal of advertising : the review of marketing communications
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
60
Journal of marketing management : MM
60
Journal of promotion management : innovations in planning and applied research
60
Journal of global marketing
59
International journal of internet marketing and advertising : IJIMA
58
SpringerLink / Bücher
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
International marketing review
56
NBER working paper series
54
Sport marketing quarterly : preferred journal of the Sport Marketing Association
53
International journal of advertising : the quarterly review of marketing communications
49
Journal of advertising research
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Cogent business & management
48
Journal of travel and tourism marketing
47
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Source
All
ECONIS (ZBW)
12,484
EconStor
68
OLC EcoSci
14
BASE
2
USB Cologne (business full texts)
1
USB Cologne (EcoSocSci)
1
Showing
1
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10
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12,570
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date (oldest first)
1
Separating the long and short-term effects of advertising repetition on
brand
name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
Saved in:
2
Brand
awareness : retrieval re-considered
Holden, Stephen J.
-
1995
Persistent link: https://www.econbiz.de/10000919316
Saved in:
3
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
4
Values, optimum stimulation levels and
brand
loyalty : new scales in new populations
Burgess, Steven M.
;
Harris, Mari
-
1998
Persistent link: https://www.econbiz.de/10001392637
Saved in:
5
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
6
Country image management :
Brand
Spain in the United States (U.S.)
Kilduff, Kerry
;
Núñez-Tabales, Julia M.
- In:
Regional and sectoral economic studies : RSES
14
(
2014
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10011497316
Saved in:
7
Brand
loyalty and the role of hedonic value
Kuikka, Anna
;
Laukkanen, Tommi
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10009685936
Saved in:
8
A cross-national comparison of
brand
perceptions of global franchise chains in the BRICS
Dant, Rajiv P.
;
Jeon, Hyo Jin
;
Mumdziev, Nada
; …
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
4
,
pp. 196-216
Persistent link: https://www.econbiz.de/10011628591
Saved in:
9
Influence of consumers'
brand
expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
10
Receptivity of young Chinese to American and global brands : psychological underpinnings
Lysonski, Steven
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 250-262
Persistent link: https://www.econbiz.de/10010416706
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