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Science and semiotics : what's the relationship?
Lawes, Rachel - In: International journal of market research : JMRS ; the … 60 (2018) 6, pp. 573-588
Persistent link: https://www.econbiz.de/10011980253
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Working the limits of method : the possibilities of critical reflexive practice in marketing and consumer research
Bettany, Shona; Woodruffe-Burton, Helen - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 661-679
Persistent link: https://www.econbiz.de/10003886218
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Working the limits of method : the possibilities of critical reflexive practice in marketing and consumer research
Bettany, Shona; Woodruffe-Burton, Helen - In: Expanding disciplinary space : on the potential of …, (pp. 27-44). 2013
Persistent link: https://www.econbiz.de/10010199671
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Die Konsumentenforschung im Marketing - Stärken und Schwächen aus Erfahrungssicht
Gröppel-Klein, Andrea - In: Deutschsprachige Marketingforschung : Bestandsaufnahme …, (pp. 79-95). 2000
Persistent link: https://www.econbiz.de/10001518864
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In defense of bumbling
Alba, Joseph W. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 6, pp. 981-987
Persistent link: https://www.econbiz.de/10009540270
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Mapping responsive retailing to identify future research trajectories
Sharma, Deepika; Bindra, Sunali; Taggar, Rashi; Dhir, Sanjay - In: Journal for global business advancement : JGBA 13 (2020) 5, pp. 584-604
Persistent link: https://www.econbiz.de/10012542174
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Analysis of 25 years of technology research as reported in two professional journals: Journal of Family and Consumer Sciences and Family and Consumer Sciences Research Journal
Leahy, Amy J.; Crecelius, Kayla M. - In: Family and consumer sciences research journal 36 (2008) 4, pp. 281-309
Persistent link: https://www.econbiz.de/10003759281
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Gesellschaftliche Verantwortung und Transparenz
Schrader, Ulf - 2006
Persistent link: https://www.econbiz.de/10003759553
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A literature review of consumer-based brand scales
Zarantonello, Lia - In: Handbook on brand and experience management, (pp. 188-218). 2008
Persistent link: https://www.econbiz.de/10003789040
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Brand Communities
Hellmann, Kai-Uwe; Kenning, Peter - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 37 (2008) 11, pp. 609-611
Persistent link: https://www.econbiz.de/10003781679