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Konsumentenverhalten
Deutschland
93
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89
Multinationales Unternehmen
72
Consumer behaviour
70
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60
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60
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60
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Wangenheim, Florian von
25
Schumann, Jan Hendrik
22
Holzmüller, Hartmut H.
12
Bayón, Tomás
10
Wünderlich, Nancy V.
8
Wangenheim, Florian V.
4
Ackermann, Sebastian
3
Anderl, Eva
3
Baumeister, Christoph
3
Hüttel, Björn Armin
3
Mende, Martin
3
Michel, Stefan
3
Scherer, Anne
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Wangenheim, Florian v.
3
Ates, Zelal
2
Becker, Ingo Frank
2
Büttgen, Marion
2
Evanschitzky, Heiner
2
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Groene, Nicole
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Haselhoff, Vanessa
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Holtbrügge, Dirk
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Kunz, Werner
2
Ranjan, Kumar Rakesh
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Read, Stuart
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Schumann, Jan H.
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Scott, Maura L.
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Uhrich, Fabian
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Widjaja, Thomas
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Bowen, David E.
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Chowdhury, Ilma Nur
1
De Keyser, Arne
1
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1
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1
Frank, Felix Maximilian
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Working paper / International University in Germany, School of Business Administration
7
Journal of service research : JSR
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Journal of business research : JBR
4
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3
Journal of retailing
3
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2
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2
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Three essays on success factors of digital and non-digital services
2
Young consumers : insight and ideas for responsible marketers
2
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1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Electronic markets : the international journal on networked business
1
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1
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Management information systems : mis quarterly
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Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
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New developments and approaches in consumer behavior research
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Reihe: Marketing : MAR
1
Revenue Management aus der Kundenperspektive : Grundlagen, Problemfelder und Lösungsstrategien
1
Rutgers business review
1
Schmalenbach business review : sbr
1
Technologie und Dienstleistung : Innovationen in Forschung, Wissenschaft und Unternehmen ; Beiträge der 7. Dienstleistungstagung des BMBF
1
The journal of brand management : an international journal
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ECONIS (ZBW)
68
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1
Renew or cancel? : drivers of customer renewal decisions for IT-based service contracts
Wangenheim, Florian von
;
Wünderlich, Nancy V.
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 181-188
Persistent link: https://www.econbiz.de/10011745251
Saved in:
2
The impact of consumption goals on flat-rate choice : can "hedonizing" a service increase customers' propensity to choose a flat rate?
Uhrich, Fabian
;
Schumann, Jan Hendrik
;
Wangenheim, …
- In:
Journal of service research : JSR
16
(
2013
)
2
,
pp. 216-230
Persistent link: https://www.econbiz.de/10009774870
Saved in:
3
Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik
;
Wangenheim, Florian von
;
Groene, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
Saved in:
4
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
5
The effect of a service provider’s competitive market position on churn among flat-rate customers
Moser, Sabine
;
Schumann, Jan Hendrik
;
Wangenheim, …
- In:
Journal of service research : JSR
21
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011916513
Saved in:
6
The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services
Schumann, Jan H.
;
Schumann, Jan Hendrik
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003868232
Saved in:
7
The value of self-service : long-term effects of technology-based self-service usage on customer retention
Scherer, Anne
;
Wünderlich, Nancy V.
;
Wangenheim, …
- In:
Management information systems : mis quarterly
39
(
2015
)
1
,
pp. 177-200
Persistent link: https://www.econbiz.de/10010505862
Saved in:
8
Acceptance of remote services : perception, adoption and continued usage in organizational settings
Wünderlich, Nancy V.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003877296
Saved in:
9
Mass-customised products : are they bought for uniqueness or to overcome problems with standard products?
Michel, Stefan
;
Kreuzer, Michael
;
Kühn, Richard
; …
- In:
Journal of customer behaviour
8
(
2009
)
4
,
pp. 307-327
Persistent link: https://www.econbiz.de/10003916596
Saved in:
10
Service locus of control and customer coproduction : the role of prior service experience and organizational socialization
Büttgen, Marion
;
Schumann, Jan Hendrik
;
Ates, Zelal
- In:
Journal of service research : JSR
15
(
2012
)
2
,
pp. 166-181
Persistent link: https://www.econbiz.de/10009548673
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