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Konsumentenverhalten
China
122,852
Strategisches Management
39,940
Strategic management
32,801
Marketing
29,187
Theorie
10,006
Intellectual property rights
9,955
Immaterialgüterrechte
9,909
Theory
9,868
USA
9,338
Deutschland
8,805
United States
8,796
Auslandsinvestition
8,003
Foreign investment
7,884
Innovation
7,866
Internationale Wirtschaftsbeziehungen
7,783
Welt
7,713
International economic relations
7,686
World
7,591
Wirtschaftswachstum
7,438
Economic growth
7,217
Germany
7,082
Unternehmenserfolg
6,377
Firm performance
6,159
Multinationales Unternehmen
6,118
Wettbewerbsrecht
5,968
Transnational corporation
5,780
India
5,327
Indien
5,284
EU-Staaten
5,038
EU countries
4,948
Marketingmanagement
4,667
Globalisierung
4,651
Competition law
4,532
Globalization
4,511
Marketing management
4,418
Consumer behaviour
4,200
Innovationsmanagement
4,176
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3,972
Management
3,915
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512
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Article
2,908
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1,275
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20
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2,641
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278
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240
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204
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153
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152
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152
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151
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143
Aufsatzsammlung
114
Konferenzschrift
54
Lehrbuch
52
Textbook
46
Bibliografie enthalten
34
Bibliography included
34
Case study
31
Fallstudie
31
Conference proceedings
30
Conference paper
28
Konferenzbeitrag
28
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18
Sammlung
18
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12
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10
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10
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10
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10
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8
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8
Amtsdruckschrift
5
Government document
5
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8
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Wang, Cheng Lu
15
Chan, Kara
14
Funk, Daniel C.
11
Hu, Wuyang
11
Hung, Kam
11
Wang, Ying
11
Wiedmann, Klaus-Peter
11
Hsu, Cathy H. C.
10
Ko, Yong Jae
10
Belk, Russell W.
9
Kim, Yu Kyoum
9
Sheth, Jagdish N.
9
Wang, H. Holly
9
Yang, Zhilin
9
Akram, Umair
8
Drayer, Joris
8
Eckhardt, Giana M.
8
Huang, Songshan
8
Kwak, Dae Hee
8
Li, Shanjun
8
Scheinbaum, Angeline Close
8
Zhou, Yanfeng
8
Bartling, Björn
7
Biscaia, Rui
7
Dwyer, Brendan
7
Grohs, Reinhard
7
Grunert, Klaus G.
7
He, Jiaxun
7
Humphreys, Brad R.
7
Koronios, Konstantinos
7
Meng, Juan
7
Parsons, Elizabeth
7
Sun, Shaojing
7
Uhrich, Sebastian
7
Weber, Roberto A.
7
Woisetschläger, David
7
Bai, Junfei
6
Breuer, Christoph
6
Byon, Kevin K.
6
Cheng, Zhiming
6
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American Marketing Association
23
National Bureau of Economic Research
14
Springer Fachmedien Wiesbaden
12
Information Resources Management Association
7
Edward Elgar Publishing
5
Verlag Dr. Kovač
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
Christian-Albrechts-Universität zu Kiel
2
European Marketing Academy
2
Friedrich-Schiller-Universität Jena
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Harvard Graduate School of Business Administration
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
IGI Global
2
Peter Lang GmbH
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Technische Universität Braunschweig
2
Weltwirtschaftsforum
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Basel Committee on Banking Supervision
1
Berliner Wissenschafts-Verlag
1
Canadian Center of Science and Education <Toronto>
1
Cash in East Asia <Veranstaltung> <2016, Ludwigshafen am Rhein>
1
Center for International Research in Consumers Location and Their Environments
1
Center of Market Oriented Product and Production Management
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
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Journal of business research : JBR
110
Journal of retailing and consumer services
69
Asia Pacific journal of marketing and logistics
55
Journal of international consumer marketing
48
Journal of sport management : the official journal of the North American Society of Sport Management
44
International journal of sports marketing & sponsorship
41
Sport marketing quarterly : preferred journal of the Sport Marketing Association
40
European Sport management quarterly : ESMQ
37
SpringerLink / Bücher
37
Journal of travel and tourism marketing
34
International journal of consumer studies
33
The journal of consumer marketing
33
International journal of sport management and marketing : IJSMM
32
Journal of global marketing
30
International journal of hospitality management
28
Young consumers : insight and ideas for responsible marketers
26
European journal of marketing : EJM
25
Journal of business ethics : JOBE
24
Journal of marketing management : MM
24
Sport management review
24
Journal of sports economics
23
Psychology & marketing
23
The journal of brand management : an international journal
23
International marketing review
21
Tourism management : research, policies, practice
21
Journal of Islamic marketing : JIMA
20
Journal of macromarketing : examining the interactions among markets, marketing, and society
20
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Marketing intelligence & planning
18
Springer eBook Collection
18
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
International journal of contemporary hospitality management
17
Journal of consumer behaviour : an international research review
16
Journal of fashion marketing and management
16
China economic review : an international journal
15
Gabler Edition Wissenschaft
15
International journal of advertising : the review of marketing communications
15
International journal of sport finance
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
The journal of product & brand management
15
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Source
All
ECONIS (ZBW)
4,183
EconStor
10
OLC EcoSci
3
RePEc
3
USB Cologne (EcoSocSci)
3
BASE
1
Showing
1
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10
of
4,203
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date (oldest first)
1
Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance
Cornwell, T. Bettina
;
Jahn, Steffen
;
Xie, Hu
;
Suh, Wang Suk
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 426-437
Persistent link: https://www.econbiz.de/10011934510
Saved in:
2
The efficiency of
sponsoring
vs. ambush-
marketing
disclosure in terms of attitude and purchasing intention : football - the African Nations Cup 2010
Dekhil, Fawzi
;
Khammassi, Salma
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 200-219
Persistent link: https://www.econbiz.de/10011849745
Saved in:
3
Predicting decisions to purchase from sponsors of the Vancouver 2010 Olympics
Potwarka, Luke R.
;
McCarville, Ron E.
;
Kaplanidou, Kyriaki
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 383-260
Persistent link: https://www.econbiz.de/10011503658
Saved in:
4
Drivers of brand image improvement in sports-event
sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
Saved in:
5
Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
Saved in:
6
When ambush
marketing
is beneficial to
sponsorship
awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
Saved in:
7
An experimental approach to assessing the effectiveness of official sponsor designations in an ambush
marketing
scenario
Brownlee, Eric
;
Greenwell, T. Christopher
;
Moorman, Anita
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10011933913
Saved in:
8
Implicit and explicit attitudes to sponsors and ambushers
Koenigstorfer, Joerg
;
Gröppel-Klein, Andrea
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
5
,
pp. 477-499
Persistent link: https://www.econbiz.de/10009691101
Saved in:
9
Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
Saved in:
10
Sponsorship
effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
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