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Berands as signals : a cross-country validation study
Erdem, Tülin; Swait, Joffre; Valenzuela, Ana - 2010
Persistent link: https://www.econbiz.de/10003924145
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Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin; Zhao, Ying; Valenzuela, Ana - 2010
Persistent link: https://www.econbiz.de/10003922858
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The information-economics perspective on brand equity
Erdem, Tülin; Swait, Joffre - 2016
Persistent link: https://www.econbiz.de/10011546163
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Position-based beliefs : the center-stage effect
Valenzuela, Ana; Raghubir, Priya - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 185-196
Persistent link: https://www.econbiz.de/10003860496
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Pleasurable surprises : a cross‐cultural study of consumer responses to unexpected incentives
Valenzuela, Ana; Mellers, Barbara A.; Strebel, Judi - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 792-805
Persistent link: https://www.econbiz.de/10003945116
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Contingent response to self-customization procedures : implications for decision satisfaction and choice
Valenzuela, Ana; Dhar, Ravi; Zettelmeyer, Florian - In: Journal of marketing research : JMR 46 (2009) 6, pp. 754-763
Persistent link: https://www.econbiz.de/10003926924
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The effects of customization procedure on consumer preferences and satisfaction : Report No. 04-111
Valenzuela, Ana; Dhar, Ravi; Zettelmeyer, Florian - In: MSI reports : working paper series (2004) 2, pp. 97-102
Persistent link: https://www.econbiz.de/10002521478
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The cake looks yummy on the shelf up there : the interactive effect of retail shelf position and consumers’ personal sense of power on indulgent choice
Apiradee Wongkitrungrueng; Valenzuela, Ana; Sen, Sankar - In: Journal of retailing 94 (2018) 3, pp. 280-295
Persistent link: https://www.econbiz.de/10011930795
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Consumer responses to corporate social responsibility (CSR) contribution type
Hildebrand, Diogo; DeMotta, Yoshiko; Sen, Sankar; … - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 738-758
Persistent link: https://www.econbiz.de/10011780549
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Good vibrations : consumer responses to technology-mediated haptic feedback
Hadi, Rhonda; Valenzuela, Ana - In: Journal of consumer research : JCR ; an … 47 (2020) 2, pp. 256-271
Persistent link: https://www.econbiz.de/10012315493