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Brands as signals : a cross-co...
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Konsumentenverhalten
Consumer behaviour
34
Theorie
19
Theory
19
Präferenztheorie
10
Theory of preferences
10
Brand image
9
Discrete choice
9
Diskrete Entscheidung
9
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Utility theory
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Institutional and Behavioral Economics
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Markenführung
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Perception
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Learning
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brand choice
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choice modeling
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English
34
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Erdem, Tülin
14
Swait, Joffre
13
Valenzuela, Ana
11
Keane, Michael P.
5
Sun, Baohong
4
Ching, Andrew
3
Adamowicz, Wiktor
2
Dhar, Ravi
2
Hadi, Rhonda
2
Li, Lianhua
2
Louviere, Jordan J.
2
Sen, Sankar
2
Zettelmeyer, Florian
2
Zhao, Ying
2
Apiradee Wongkitrungrueng
1
Argo, Jennifer
1
Bekker-Grob, Esther de
1
Che, Hai
1
Chen, Yuxin
1
DeMotta, Yoshiko
1
Erdem, Tulin
1
Feinberg, Fred M.
1
Franceschinis, Cristiano
1
Hensher, David A.
1
Hildebrand, Diogo
1
Ishihara, Masakazu
1
Katz, Michael L.
1
Kim, Jooyoung
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Kwon, Minjung
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Lteif, Lama
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Martinovici, Ana
1
Mellers, Barbara A.
1
Morris, Jon D.
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Pieters, Rik
1
Raghubir, Priya
1
Salisbury, Linda Court
1
Singh, Sonika
1
Strebel, Judi
1
Swait, Joffre D.
1
Sweeney, Jill
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Quantitative marketing and economics : QME
4
Journal of marketing research : JMR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of retailing and consumer services
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Brand management ; Vol. 1
1
Brand management ; Vol. 4
1
Economics discussion papers
1
Environmental and resource economics
1
Foundations and trends in marketing : FTMKT
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of applied econometrics
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of health economics
1
Journal of marketing research
1
Journal of retailing
1
MSI reports : working paper series
1
Resource and energy economics
1
The Japanese economic review : the journal of the Japanese Economic Association
1
The Routledge companion to consumer behavior
1
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ECONIS (ZBW)
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Berands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003924145
Saved in:
2
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
3
The information-economics perspective on brand equity
Erdem, Tülin
;
Swait, Joffre
-
2016
Persistent link: https://www.econbiz.de/10011546163
Saved in:
4
Position-based beliefs : the center-stage effect
Valenzuela, Ana
;
Raghubir, Priya
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10003860496
Saved in:
5
Pleasurable surprises : a cross‐cultural study of consumer responses to unexpected incentives
Valenzuela, Ana
;
Mellers, Barbara A.
;
Strebel, Judi
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 792-805
Persistent link: https://www.econbiz.de/10003945116
Saved in:
6
Contingent response to self-customization procedures : implications for decision satisfaction and choice
Valenzuela, Ana
;
Dhar, Ravi
;
Zettelmeyer, Florian
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 754-763
Persistent link: https://www.econbiz.de/10003926924
Saved in:
7
The effects of customization procedure on consumer preferences and satisfaction : Report No. 04-111
Valenzuela, Ana
;
Dhar, Ravi
;
Zettelmeyer, Florian
- In:
MSI reports : working paper series
(
2004
)
2
,
pp. 97-102
Persistent link: https://www.econbiz.de/10002521478
Saved in:
8
The cake looks yummy on the shelf up there : the interactive effect of retail shelf position and consumers’ personal sense of power on indulgent choice
Apiradee Wongkitrungrueng
;
Valenzuela, Ana
;
Sen, Sankar
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 280-295
Persistent link: https://www.econbiz.de/10011930795
Saved in:
9
Consumer responses to corporate social responsibility (CSR) contribution type
Hildebrand, Diogo
;
DeMotta, Yoshiko
;
Sen, Sankar
; …
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 738-758
Persistent link: https://www.econbiz.de/10011780549
Saved in:
10
Good vibrations : consumer responses to technology-mediated haptic feedback
Hadi, Rhonda
;
Valenzuela, Ana
- In:
Journal of consumer research : JCR ; an …
47
(
2020
)
2
,
pp. 256-271
Persistent link: https://www.econbiz.de/10012315493
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