Narrow search
Showing 1 - 10 of 21
Cover Image
Refining virtual co-creation from a consumer perspective
Füller, Johann - In: California management review 52 (2009/10) 2, pp. 98-122
Persistent link: https://www.econbiz.de/10003960523
Cover Image
Consumer empowerment through Internet-based co-creation
Füller, Johann; Mühlbacher, Hans; Matzler, Kurt; … - In: Journal of management information systems : JMIS 26 (2009/10) 3, pp. 71-102
Persistent link: https://www.econbiz.de/10003956621
Cover Image
Triggers for virtual customer integration in the development of medical equipment : from a manufacturer and a user's perspective
Füller, Johann; Faullant, Rita; Matzler, Kurt - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1376-1383
Persistent link: https://www.econbiz.de/10008807108
Cover Image
Measuring consumer preferences using conjoint poker
Toubia, Olivier; Jong, Martijn G. de; Stieger, Daniel; … - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
Cover Image
Consumer confusion in internet-based mass customization : testing a network of antecedents and consequences
Matzler, Kurt; Stieger, Daniel; Füller, Johann - In: Journal of consumer policy : consumer issues in law, … 34 (2011) 2, pp. 231-247
Persistent link: https://www.econbiz.de/10009306452
Cover Image
The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook
Hutter, Katja; Hautz, Julia; Dennhardt, Severin; … - In: The journal of product & brand management 22 (2013) 5/6, pp. 342-351
Persistent link: https://www.econbiz.de/10010224852
Cover Image
The potential of crowdsourcing for co-marketing : how consumers may be turned into brand ambassadors
Bilgram, Volker; Füller, Johann; Koch, Giordano; Rapp, … - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 59 (2013) 4, pp. 42-48
Persistent link: https://www.econbiz.de/10010227975
Cover Image
Unlocking laggard markets : innovation without high tech
Matzler, Kurt; Mooradian, Todd A.; Füller, Johann; … - In: Journal of business strategy 35 (2014) 2, pp. 19-25
Persistent link: https://www.econbiz.de/10010385668
Cover Image
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia; Füller, Johann; Hutter, Katja; … - In: Journal of interactive marketing : a quarterly … 28 (2014) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Cover Image
User roles and contributions in innovation-contest communities
Füller, Johann; Hutter, Katja; Hautz, Julia; Matzler, Kurt - In: Journal of management information systems : JMIS 31 (2014/15) 1, pp. 273-307
Persistent link: https://www.econbiz.de/10010401638