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To retain? To upgrade? : the effects of direct mail on regular donation behavior
Thomas, Suman Ann; Feng, Shanfei; Krishnan, Trichy V. - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 48-63
Persistent link: https://www.econbiz.de/10010517012
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The effect of effectiveness: donor response to aid effectiveness in a direct mail fundraising experiment
Karlan, Dean; Wood, Daniel H. - In: Journal of behavioral and experimental economics 66 (2017), pp. 1-8
Persistent link: https://www.econbiz.de/10011876830
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The effect of effectiveness : donor response to aid effectiveness in a direct mail fundraising experiment
Karlan, Dean; Wood, Daniel - 2014
We test how donors respond to new information about a charity's effectiveness. Freedom from Hunger implemented a test …
Persistent link: https://www.econbiz.de/10010338773
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The effect of effectiveness : donor response to aid effectiveness in a direct mail fundraising experiment
Karlan, Dean; Wood, Daniel H. - 2014
Persistent link: https://www.econbiz.de/10010356802
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The effect of effectiveness : donor response to aid effectiveness in a direct mail fundraising experiment
Karlan, Dean; Wood, Daniel H. - 2014
Persistent link: https://www.econbiz.de/10010367915
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To Retain? To Upgrade? The Effects of Direct Mail on Regular Donation Behavior
Thomas, Suman Ann - 2015
charity. The charity firm makes extensive use of direct mail to nurture these donors, and in fact sends two types of mails … on the two aspects of donation behavior. What makes it more interesting is that the charity firm deliberately uses the …
Persistent link: https://www.econbiz.de/10013031822
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The Effect of Effectiveness : Donor Response to Aid Effectiveness in a Direct Mail Fundraising Experiment
Karlan, Dean S. - 2015
We test how donors respond to new information about a charity's effectiveness. Freedom from Hunger implemented a test …
Persistent link: https://www.econbiz.de/10013033843
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The Effect of Effectiveness : Donor Response to Aid Effectiveness in a Direct Mail Fundraising Experiment
Karlan, Dean - 2014
We test how donors respond to new information about a charity's effectiveness. Freedom from Hunger implemented a test …
Persistent link: https://www.econbiz.de/10012458617
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The Effect of Effectiveness : Donor Response to Aid Effectiveness in a Direct Mail Fundraising Experiment
Karlan, Dean S. - 2014
We test how donors respond to new information about a charity's effectiveness. Freedom from Hunger implemented a test …
Persistent link: https://www.econbiz.de/10013055495
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Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill; Steenburgh, Thomas J.; Deighton, John; … - In: Journal of marketing 76 (2012) 3, pp. 96-111
Persistent link: https://www.econbiz.de/10009778035